Journal of Marketing Research

Topics of interest to journal readers include, but are not limited to: adhesion, aerospace, aging, agriculture, automotive, composite materials, constitutive modeling, contact mechanics, cord mechanics, curing, design theories, durability, elastomers, finite element analysis, force and moment behavior, groove wander, heat build up, hydroplaning, impact, manufacturing, mechanics, military, noise, pavement, performance evaluation, racing, rolling resistance, snow and ice, soil, standing waves, stiffness, strength, traction, vehicle dynamics, vibration, wear.