Adult Incontinence in Portugal

Demand for disposable adult incontinence products continued to increase in 2016, with growth supported mainly by the high numbers of elderly people among the Portuguese population. In 2016, 21% of Portuguese people were aged 65 years old or over. Additionally, the decreasing levels of stigma associated with incontinence as a medical condition, together with the continuous innovation, which has resulted in the launch of more discreet and more efficient adult incontinence products, helped to boost...

Euromonitor International's Adult Incontinence in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ADULT INCONTINENCE IN PORTUGAL
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Adult Incontinence
Category Data
Table 1 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 2 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 5 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021
Executive Summary
Economic Recovery Continues To Stimulate Tissue and Hygiene Sales in 2016
Strong Demand Among Tourists Drives the Performance of Away-from-home Tissue
Striking A Balance Between Innovation and Promotional Activity Remains the Basis of Winning Strategies
Online Sales Remain Slow To Take Off
Optimistic Economic Outlook and Demand Among Tourists Set To Continue Supporting the Performance of Tissue and Hygiene
Key Trends and Developments
Economic Recovery Continues To Stimulate Tissue and Hygiene Sales in 2016
Stronger Demand Among Tourists Drives the Performance of Away-from-home Tissue
Portuguese Birth Rate Finally Presenting Positive Signs
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources