Away-From-Home Tissue and Hygiene in Germany

In 2016, AFH tissue continued to benefit from the strong performance of the consumer foodservice industry as well as lodging within the travel and tourism industry as hotels saw significant value growth. This can be explained both by reference to the increasing amounts of money being spent per person as well as growing numbers of customers. In addition, the trend towards higher-quality AFH tissue products continues to build, a trend which is in line with developments in retail tissue. As a resul...

Euromonitor International's Away-from-Home Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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AWAY-FROM-HOME TISSUE AND HYGIENE IN GERMANY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Away-from-home Wipersby Type
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2016
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2016
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2016
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2016
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2016
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Executive Summary
Tissue and Hygiene Continues To Record Positive Growth Trends in 2016
Adult Incontinence Is the Fastest Growing Tissue and Hygiene Category
Brands Put Emphasis on Premiumisation
Discounters Continue To Lose Distribution Value Share in Tissue and Hygiene
Demographic Shifts Set To Be Vital To the Future Performance of Tissue and Hygiene
Key Trends and Developments
Tissue and Hygiene Strongly Benefits From the Favourable Economic Situation
Away-from-home Tissue and Hygiene Flourishes
Demographic Changes Shape Sales of Hygiene Products
Market Indicators
Table 12 Birth Rates 2011-2016
Table 13 Infant Population 2011-2016
Table 14 Female Population by Age 2011-2016
Table 15 Total Population by Age 2011-2016
Table 16 Households 2011-2016
Table 17 Forecast Infant Population 2016-2021
Table 18 Forecast Female Population by Age 2016-2021
Table 19 Forecast Total Population by Age 2016-2021
Table 20 Forecast Households 2016-2021
Market Data
Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources