Bath and Shower in China

Segmentation and personalisation in bath and shower are designed to satisfy individual needs based on gender; for example Old Spice Body Wash for men from Procter & Gamble (Guangzhou) and The Face Shop Perfumed Body Wash for women from LG Household & Health Care.

Euromonitor International's Bath and Shower in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BATH AND SHOWER IN CHINA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2011-2016
Table 2 Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Bath and Shower: % Value 2012-2016
Table 5 LBN Brand Shares of Bath and Shower: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
Table 7 Forecast Sales of Bath and Shower by Category: Value 2016-2021
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Executive Summary
Robust Growth Despite the Cooling Chinese Economic Environment
Internet Retailing Drives Growth in Sales
International Players Take the Lead, Whilst Local Manufacturers Are Catching Up
Products With Specific Features Are Favoured
Healthy Growth Momentum Is Anticipated in the Forecast Period
Key Trends and Developments
Premiumisation Trend Leads To Growth in Sales
Online Distribution Plays A Vital Role
Sets/kits Prevail in Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources