Beauty and Personal Care in Nigeria

The buoyant growth recorded in Nigeria’s beauty and personal care industry in the last decade was affected in 2016 by the lull in global and local economic activity. Demand fell across most categories as consumers faced uncertain financial prospects. Local manufacturers were further affected by the country’s difficult business environment, which still suffers from insecurity and poor infrastructure. These issues were further compounded by the harsh depreciation of the local currency; since the m...

Euromonitor International's Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BEAUTY AND PERSONAL CARE IN NIGERIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Beauty and Personal Care Growth Slowed by Economic Recession in 2016
Premium Segment Hit Worst by the Recession As Consumers Move To Mass Brands
Competition Increases in 2016 As Demand Shifts To Affordable Brands
New Product Launches Focus on Affordability and Natural Ingredients
Positive Growth Expected Over the Forecast Period As the Economy Returns To Growth
Key Trends and Developments
Consumers Are Going Natural
Growth of the Female Population in Urban Areas Is Driving Beauty and Personal Care Growth
Beauty Service Provision, Direct Selling, and Modern Retail Help To Increase Visibility for Beauty and Personal Care Products
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 9 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 10 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
House of Tara International in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 2 House of Tara International: Key Facts
Summary 3 House of Tara International: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 4 House of Tara International: Private Label Portfolio
Competitive Positioning
Summary 5 House of Tara International: Competitive Position 2016
Pz Cussons Nigeria Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 6 PZ Cussons Nigeria Plc: Key Facts
Summary 7 PZ Cussons Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 8 PZ Cussons Nigeria Plc: Competitive Position 2016
Soulmate Industries Ltd in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 9 Soulmate Industries Ltd: Key Facts
Competitive Positioning
Summary 10 Soulmate Industries Ltd: Competitive Position 2016
Zaron International Ltd in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 11 Zaron International Ltd: Key Facts
Competitive Positioning
Summary 12 Zaron International Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
Table 17 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2011-2016
Table 18 NBO Company Shares of Baby and Child-specific Products: % Value 2012-2016
Table 19 LBN Brand Shares of Baby and Child-specific Products: % Value 2013-2016
Table 20 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2013-2016
Table 21 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2013-2016
Table 22 Forecast Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 23 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 24 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Bath and Shower by Category: Value 2011-2016
Table 26 Sales of Bath and Shower by Category: % Value Growth 2011-2016
Table 27 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
Table 28 NBO Company Shares of Bath and Shower: % Value 2012-2016
Table 29 LBN Brand Shares of Bath and Shower: % Value 2013-2016
Table 30 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
Table 31 Forecast Sales of Bath and Shower by Category: Value 2016-2021
Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 33 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Colour Cosmetics by Category: Value 2011-2016
Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
Table 36 Sales of Colour Cosmetics by Premium vs Mass: % Value 2011-2016
Table 37 NBO Company Shares of Colour Cosmetics: % Value 2012-2016
Table 38 LBN Brand Shares of Colour Cosmetics: % Value 2013-2016
Table 39 LBN Brand Shares of Eye Make-up: % Value 2013-2016
Table 40 LBN Brand Shares of Facial Make-up: % Value 2013-2016
Table 41 LBN Brand Shares of Lip Products: % Value 2013-2016
Table 42 LBN Brand Shares of Nail Products: % Value 2013-2016
Table 43 LBN Brand Shares of Premium Colour Cosmetics: % Value 2013-2016
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2016-2021
Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 46 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Deodorants by Category: Value 2011-2016
Table 48 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 49 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 50 NBO Company Shares of Deodorants: % Value 2012-2016
Table 51 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 52 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 53 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Headlines
Trends
Category Data
Table 56 Sales of Depilatories by Category: Value 2011-2016
Table 57 Sales of Depilatories by Category: % Value Growth 2011-2016
Table 58 Sales of Women's Razors and Blades by Type: % Value Breakdown 2012-2016
Table 59 NBO Company Shares of Depilatories: % Value 2012-2016
Table 60 LBN Brand Shares of Depilatories: % Value 2013-2016
Table 61 Forecast Sales of Depilatories by Category: Value 2016-2021
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of Fragrances by Category: Value 2011-2016
Table 64 Sales of Fragrances by Category: % Value Growth 2011-2016
Table 65 NBO Company Shares of Fragrances: % Value 2012-2016
Table 66 LBN Brand Shares of Fragrances: % Value 2013-2016
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2013-2016
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2013-2016
Table 69 Forecast Sales of Fragrances by Category: Value 2016-2021
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Hair Care by Category: Value 2011-2016
Table 72 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 74 NBO Company Shares of Hair Care: % Value 2012-2016
Table 75 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 76 LBN Brand Shares of Colourants: % Value 2013-2016
Table 77 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 79 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Men's Grooming by Category: Value 2011-2016
Table 83 Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2012-2016
Table 85 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2016
Table 86 NBO Company Shares of Men's Grooming: % Value 2012-2016
Table 87 LBN Brand Shares of Men's Grooming: % Value 2013-2016
Table 88 LBN Brand Shares of Men's Razors and Blades: % Value 2013-2016
Table 89 Forecast Sales of Men's Grooming by Category: Value 2016-2021
Table 90 Forecast Sales of Men's Grooming by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 91 Sales of Oral Care by Category: Value 2011-2016
Table 92 Sales of Oral Care by Category: % Value Growth 2011-2016
Table 93 Sales of Toothbrushes by Category: Value 2011-2016
Table 94 Sales of Toothbrushes by Category: % Value Growth 2011-2016
Table 95 Sales of Toothpaste by Type: % Value Breakdown 2012-2016
Table 96 NBO Company Shares of Oral Care: % Value 2012-2016
Table 97 LBN Brand Shares of Oral Care: % Value 2013-2016
Table 98 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2013-2016
Table 99 LBN Brand Shares of Toothpaste: % Value 2013-2016
Table 100 Forecast Sales of Oral Care by Category: Value 2016-2021
Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2016-2021
Table 102 Forecast Sales of Toothbrushes by Category: Value 2016-2021
Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 104 Sales of Skin Care by Category: Value 2011-2016
Table 105 Sales of Skin Care by Category: % Value Growth 2011-2016
Table 106 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 107 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 108 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 109 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 110 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 111 NBO Company Shares of Skin Care: % Value 2012-2016
Table 112 LBN Brand Shares of Skin Care: % Value 2013-2016
Table 113 LBN Brand Shares of Facial Moisturisers: % Value 2013-2016
Table 114 LBN Brand Shares of Anti-agers: % Value 2013-2016
Table 115 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2013-2016
Table 116 LBN Brand Shares of General Purpose Body Care: % Value 2013-2016
Table 117 LBN Brand Shares of Premium Skin Care: % Value 2013-2016
Table 118 Forecast Sales of Skin Care by Category: Value 2016-2021
Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 120 Sales of Sun Care by Category: Value 2011-2016
Table 121 Sales of Sun Care by Category: % Value Growth 2011-2016
Table 122 Sales of Sun Care by Premium vs Mass: % Value 2011-2016
Table 123 NBO Company Shares of Sun Care: % Value 2012-2016
Table 124 LBN Brand Shares of Sun Care: % Value 2013-2016
Table 125 LBN Brand Shares of Premium Adult Sun Care: % Value 2013-2016
Table 126 Forecast Sales of Sun Care by Category: Value 2016-2021
Table 127 Forecast Sales of Sun Care by Category: % Value Growth 2016-2021
Table 128 Forecast Sales of Sun Care by Premium vs Mass: % Value 2016-2021