Deodorants in Belgium

Deodorants recorded sales decreases in both volume and current value terms during 2016. The decreases seen in volume sales during the year were mainly due to the introduced of compressed formats in the category by Unilever during 2015. Indeed, in order to make deodorants more convenient to use on the go, the company launched a compressed version of its deodorant sprays in 75ml packs instead of the regular 150ml packs. According to trade sources, compressed formats benefit all parties as they tak...

Euromonitor International's Deodorants in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEODORANTS IN BELGIUM
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Beiersdorf NV SA in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 1 SA Beiersdorf NV: Key Facts
Competitive Positioning
Summary 2 Beiersdorf NV SA: Competitive Position 2016
L'Oreal Belgilux SA in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 3 L'Oreal Belgilux SA: Key Facts
Competitive Positioning
Summary 4 L'Oreal Belgilux SA: Competitive Position 2016
Yves Rocher Benelux NV SA in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 5 Yves Rocher Benelux NV SA: Key Facts
Summary 6 Yves Rocher Benelux NV SA: Operational Indicators
Competitive Positioning
Summary 7 Yves Rocher Benelux NV SA: Competitive Position 2016
Executive Summary
2016 Sees Marginally Slower Value Growth in Beauty and Personal Care
Free-from Claims Are Gaining Traction
Competition Among Retailers Is Keeping Unit Prices Low in Beauty and Personal Care
Skin Care at A Unique Moment
the Future Looks Stable for Beauty and Personal Care
Key Trends and Developments
Free-from Claims Are Gaining Popularity
the Premiumisation of the Beauty and Personal Care Market Continues
Fierce Competition Between Retailers and Manufacturers Is A Major Influence on Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources