Deodorants in Romania

The widening proximity of store networks in the rural areas and the expansion of discount stores in provincial cities during the last couple of years of the review period has driven the growth of the category, despite its mature stage of development. However, the category declined in current value terms in 2016, after a positive performance during the review period, due to the unit price decline seen after the reduction of the VAT rate in 2016.

Euromonitor International's Deodorants in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEODORANTS IN ROMANIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Avon Cosmetics Romania SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Romania SRL: Key Facts
Summary 2 Avon Cosmetics Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmetics Romania SRL: Competitive Position 2016
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 4 Farmec SA: Key Facts
Summary 5 Farmec SA: Operational Indicators
Competitive Positioning
Summary 6 Farmec SA: Competitive Position 2016
Procter & Gamble Distribution SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Distribution SRL: Key Facts
Summary 8 Procter & Gamble Distribution SRL: Operational Indicators
Competitive Positioning
Summary 9 Procter & Gamble Distribution SRL: Competitive Position 2016
Executive Summary
Beauty and Personal Care in Romania Sees Modest Growth in 2016
Sales of Derma Cosmetics Grow Faster Than Skin Care Sales in 2016
Salon Distribution of Hair Care Products Declines in 2016
Extra Moisturising A Common Innovative Feature in Deodorants and Bath and Shower
Beauty and Personal Care To Record Moderate Growth Over the Forecast Period
Key Trends and Developments
Baby and Child-specific Products and Personal Care Products See Stronger Demand
Domestic Companies Gain A Strong Foothold in Both the Production and Retailing of Beauty and Personal Care Products
the Luxury Cosmetics Segment Is Still Underdeveloped But Shows High Growth Potential in Romania
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources