Deodorants in Turkey

In 2016 deodorants recorded positive current value growth, fuelled by greater company investment in launching new products with sophisticated properties and a stronger focus on successful advertising campaigns. Companies focused on products that not only eliminate body odours, but also care for clothing, such as Black and White Invisible spray by Nivea Beiersdorf. The current value growth of 15% recorded in 2016 was marginally higher than the 14% CAGR seen over the review period. The rising urba...

Euromonitor International's Deodorants in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEODORANTS IN TURKEY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
Table 7 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 1 Avon Kozmetik Urunleri San ve Tic AS: Key Facts
Summary 2 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 3 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2016
Evyap Sabun Yag Gliserin San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 4 Evyap Sabun Yag Gliserin Sanayii Ve Ticaret AS: Key Facts
Competitive Positioning
Summary 5 Evyap Sabun Yag Gliserin Sanayii Ve Ticaret AS: Competitive Position 2016
Executive Summary
Beauty and Personal Care Achieves Strong Growth in 2016
Regulation Banning Credit Card Instalments Hinders Premium Product Growth
Online Sales Are Positively Affected by Unfavourable Domestic Developments
New Product Developments Focus on Both Multiple Functions and Multiple Steps
Strong Potential Growth Over the Forecast Period
Key Trends and Developments
Weakening Economic Performance Does Not Significantly Impact Beauty and Personal Care
Demand for Natural Ingredients and Free-from Claims Is Increasing
Innovation Drives Sales in the Market
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources