Depilatories in Georgia

Depilatories in Georgia remains a very concentrated category with 73% of the market being occupied by the two largest and most well-known brands Gillette and Bic. Thus, barriers to enter such a consolidated market are high for new companies. There is strong brand awareness and loyalty amongst consumers which guarantees success for the market leaders. Even direct sellers, which lead the total BPC market in Georgia, maintain marginal positions in depilatories.

Euromonitor International's Depilatories in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DEPILATORIES IN GEORGIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2011-2016
Table 2 Sales of Depilatories by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Depilatories: % Value 2012-2016
Table 4 LBN Brand Shares of Depilatories: % Value 2013-2016
Table 5 Forecast Sales of Depilatories by Category: Value 2016-2021
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2016-2021
Avon Georgia Ltd in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 1 Avon Georgia Ltd: Key Facts
Competitive Positioning
Summary 2 Avon Georgia Ltd: Competitive Position 2016
Oriflame Georgia in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 3 Oriflame Georgia: Key Facts
Competitive Positioning
Summary 4 Oriflame Georgia: Competitive Position 2016
Executive Summary
Market Size Growth Triggered by Devalued Local Currency
Growth of Premium Returns To Positive
Direct Sellers Improving Own Positions
New Product Development Constrained by Consumer Spending Reservations
Growth Will Support Product Development in Future
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 9 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 18 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 19 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources