Fragrances in Cameroon

Fragrances increased 6% in current value terms in 2016, to reach sales of XAF6.5 billion. The growth was the result of increasingly urban lifestyles. Young adults and professionals tend to buy mass brands while the older generation are the main consumers spending on premium fragrances. Cameroonian consumers are increasingly sophisticated, paying more attention to their personal and public image. This is particularly the case among women, the largest consumers of fragrances in Cameroon.

Euromonitor International's Fragrances in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

FRAGRANCES IN CAMEROON
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2011-2016
Table 2 Sales of Fragrances by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Fragrances: % Value 2012-2016
Table 4 LBN Brand Shares of Fragrances: % Value 2013-2016
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2013-2016
Table 7 Forecast Sales of Fragrances by Category: Value 2016-2021
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2016-2021
Unilever Group in Beauty and Personal Care (cameroon)
Strategic Direction
Key Facts
Summary 1 Unilever Group: Key Facts
Competitive Positioning
Summary 2 Unilever Group: Competitive Position 2016
Executive Summary
Rising Disposable Income and Growing Population Boost Beauty and Personal Care
Westernisation Leads To A Shift in Consumer Grooming Habits
Focusing on A Low-cost Strategy Leads Players To Additional Value Share
Steady Growth Is Expected Over the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources