Fragrances in Hungary

After a good year in 2015, demand for fragrances continued to expand in Hungary, with the category posting a dynamic performance in 2016. Thanks to the strengthening economy, consumers could afford to spend more on non-essential products and luxury goods. Therefore, volume sales of fragrances increased in most categories, with 9% volume growth in the largest category, mass women’s fragrances. Unit price growth was moderate, mainly due to premiumisation, as consumers could afford to upgrade to mo...

Euromonitor International's Fragrances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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FRAGRANCES IN HUNGARY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2011-2016
Table 2 Sales of Fragrances by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Fragrances: % Value 2012-2016
Table 4 LBN Brand Shares of Fragrances: % Value 2013-2016
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2013-2016
Table 7 Forecast Sales of Fragrances by Category: Value 2016-2021
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2016-2021
Avon Cosmetics Hungary Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Hungary Kft: Key Facts
Summary 2 Avon Cosmetics Hungary Kft: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmetics Hungary Kft: Competitive Position 2016
Coty Hungary Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 4 Coty Hungary Kft: Key Facts
Summary 5 Coty Hungary Kft: Operational Indicators
Competitive Positioning
Summary 6 Coty Hungary Kft: Competitive Position 2016
L'Oreal Magyarorszag Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 7 L'Oreal Magyarorszag Kft: Key Facts
Summary 8 L'Oreal Magyarorszag Kft: Operational Indicators
Competitive Positioning
Summary 9 L'Oreal Magyarorszag Kft: Competitive Position 2016
Yves Rocher Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 10 Yves Rocher Kft: Key Facts
Summary 11 Yves Rocher Kft: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 12 Yves Rocher Kft: Private Label Portfolio
Competitive Positioning
Summary 13 Yves Rocher Kft: Competitive Position 2016
Executive Summary
the Overall Market Sees Growth Thanks To Economic Upturn
Special Offers and Shopping Weekends Attract Consumers
Retail Channels Are in Competition With One Another
High-tech, Multifunctional, Pampering New Products Attract Consumers
Positive Outlook for the Forecast Period, With More Premiumisation Expected
Key Trends and Developments
Discount Coupons and Shopping Weekends Create Interest in 2016
the Growing Role of Private Label and Its Effect on Distribution
Consumers Look for Innovation and New Products in Beauty and Personal Care
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 14 Research Sources