Hair Care in Austria

There was a rising demand for oil-based products, natural and organic ingredients and pH neutral items in hair care in 2016. These were perceived as “healthy” and believed to revitalise hair as they are non-chemical based. Products that claimed to repair damaged hair and nourish it, improve the condition and appearance of hair and technologically-enhanced products enjoyed popularity. Leading companies launched a large number of highly specialised, added-value products that contained ingredients...

Euromonitor International's Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HAIR CARE IN AUSTRIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
L'Oreal Osterreich GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 L'Oreal Osterreich GmbH: Key Facts
Competitive Positioning
Summary 2 L'Oreal Osterreich GmbH: Competitive Position 2016
Procter & Gamble Austria GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Austria GmbH: Key Facts
Competitive Positioning
Summary 4 Procter & Gamble Austria GmbH: Competitive Position 2016
Ringana GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 5 Ringana GmbH: Key Facts
Summary 6 Ringana GmbH: Operational Indicators
Competitive Positioning
Summary 7 Ringana GmbH: Competitive Position 2016
Executive Summary
Slow Growth in Beauty and Personal Care
Innovative and Added-value Products Revive Consumer Demand
Multinationals Lead Beauty and Personal Care
Multiple-use Products Become Trendy
Slow Growth Is Expected in the Forecast Period
Key Trends and Developments
Consumers Lose Confidence and Become Price-sensitive
Changing Consumer Tastes in Fragrances
Advancements in Technology Impact Buying Behaviour
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources