Hair Care in Georgia

With the devaluation of the local currency, and unaffordable high prices for imported brands, local manufacturing started to be present in many fmcg categories in Georgia. Hair care was one of those. In 2016, a local company called Iveria started to produce shampoos and salon hair care products; this was the first ever locally produced hair care product to appear on the Georgian market.

Euromonitor International's Hair Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HAIR CARE IN GEORGIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 6 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 7 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 9 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Avon Georgia Ltd in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 1 Avon Georgia Ltd: Key Facts
Competitive Positioning
Summary 2 Avon Georgia Ltd: Competitive Position 2016
Oriflame Georgia in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 3 Oriflame Georgia: Key Facts
Competitive Positioning
Summary 4 Oriflame Georgia: Competitive Position 2016
Executive Summary
Market Size Growth Triggered by Devalued Local Currency
Growth of Premium Returns To Positive
Direct Sellers Improving Own Positions
New Product Development Constrained by Consumer Spending Reservations
Growth Will Support Product Development in Future
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources