Hair Care in Nigeria

The size of the young population in Nigeria continued to increase and drive sales of hair care products, which are considered more essential than many other beauty and personal care products. In particular, the growth of the young female adult population brought new consumers into the category over the review period. A key driver of growth was the large conditioners category, which contains product to treat and maintain healthy hair. This was supported by the trend towards natural hair among man...

Euromonitor International's Hair Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HAIR CARE IN NIGERIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 6 LBN Brand Shares of Colourants: % Value 2013-2016
Table 7 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 9 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Pz Cussons Nigeria Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 1 PZ Cussons Nigeria Plc: Key Facts
Summary 2 PZ Cussons Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 3 PZ Cussons Nigeria Plc: Competitive Position 2016
Soulmate Industries Ltd in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 4 Soulmate Industries Ltd: Key Facts
Competitive Positioning
Summary 5 Soulmate Industries Ltd: Competitive Position 2016
Executive Summary
Beauty and Personal Care Growth Slowed by Economic Recession in 2016
Premium Segment Hit Worst by the Recession As Consumers Move To Mass Brands
Competition Increases in 2016 As Demand Shifts To Affordable Brands
New Product Launches Focus on Affordability and Natural Ingredients
Positive Growth Expected Over the Forecast Period As the Economy Returns To Growth
Key Trends and Developments
Consumers Are Going Natural
Growth of the Female Population in Urban Areas Is Driving Beauty and Personal Care Growth
Beauty Service Provision, Direct Selling, and Modern Retail Help To Increase Visibility for Beauty and Personal Care Products
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources