Hair Care in Portugal

Hair care saw value sales stabilise in 2016 after five years of recording downturns. The positive results achieved by conditioners and the less pronounced drop in standard shampoos drove hair care’s 2016 performance. Standard shampoos generated 50% of total hair care value sales in 2016. In highly competitive standard shampoos, demand for sulphate-free shampoos which ensure smooth and efficient cleaning with little or no foam has continued to increase with a number of products available followin...

Euromonitor International's Hair Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HAIR CARE IN PORTUGAL
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
L'Oreal Portugal Unipessoal Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 1 L'Oreal Portugal Unipessoal Lda: Key Facts
Summary 2 L'Oreal Portugal Unipessoal Lda: Operational Indicators
Competitive Positioning
Summary 3 L'Oreal Portugal Unipessoal Lda: Competitive Position 2016
Novos Rituais - Comercio De Cosmeticos Artigos De Higiene E Alimentares Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 4 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Key Facts
Summary 5 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Operational Indicators
Company Background
Chart 1 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Rituals in Porto
Internet Strategy
Private Label
Summary 6 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Private Label Portfolio
Competitive Positioning
Summary 7 Novos Rituais - Comercio de Cosmeticos Artigos de Higiene e Alimentares Lda: Competitive Position 2016
Executive Summary
Beauty and Personal Care Solidifies 2015's Positive Performance
the Digital Undercurrent Is Changing Consumer Patterns
Multinational Players Dominate the National Competitive Landscape
Multifunctional Benefits and the Growing Incorporation of Natural Ingredients Drive New Product Development
A Positive Economic Landscape Is Forecast To Boost Demand for Beauty and Personal Care
Key Trends and Developments
Beauty and Personal Care Performance Reflecting Economic Panorama
Is There Margin for Beauty and Personal Care To Evolve in Portugal?
National Distribution Reflecting Market Trends
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources