Hair Care in Romania

One of the major categories within hair care, standard shampoos, has already reached a mature stage of development, with it having a 93% penetration rate. Other less mature categories like conditioners, colourants and hair styling products have around a 30% penetration rate and saw a steeper rise in current value terms in 2016 which boosted the growth of the overall category. This consumption pattern perfectly reflects the underdeveloped stage of the hair care category in Romania, with less esse...

Euromonitor International's Hair Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HAIR CARE IN ROMANIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Avon Cosmetics Romania SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Romania SRL: Key Facts
Summary 2 Avon Cosmetics Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmetics Romania SRL: Competitive Position 2016
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 4 Farmec SA: Key Facts
Summary 5 Farmec SA: Operational Indicators
Competitive Positioning
Summary 6 Farmec SA: Competitive Position 2016
Procter & Gamble Distribution SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Distribution SRL: Key Facts
Summary 8 Procter & Gamble Distribution SRL: Operational Indicators
Competitive Positioning
Summary 9 Procter & Gamble Distribution SRL: Competitive Position 2016
Executive Summary
Beauty and Personal Care in Romania Sees Modest Growth in 2016
Sales of Derma Cosmetics Grow Faster Than Skin Care Sales in 2016
Salon Distribution of Hair Care Products Declines in 2016
Extra Moisturising A Common Innovative Feature in Deodorants and Bath and Shower
Beauty and Personal Care To Record Moderate Growth Over the Forecast Period
Key Trends and Developments
Baby and Child-specific Products and Personal Care Products See Stronger Demand
Domestic Companies Gain A Strong Foothold in Both the Production and Retailing of Beauty and Personal Care Products
the Luxury Cosmetics Segment Is Still Underdeveloped But Shows High Growth Potential in Romania
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources