Kellogg Co in Packaged Food (World)

2016 has been another year of growth stasis for Kellogg as a result of the company’s overreliance on the North American breakfast cereals market. In order to turn around sales, Kellogg has taken a number of steps, including product reformulation, pushing into savoury and expansion into emerging markets, notably Egypt, Nigeria and lately also Brazil. The company should make better use of its acquisitions and joint venture agreements and use the distribution networks of these companies as vehicle...

Euromonitor International’s Kellogg Co in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Kellogg Co in Packaged Food (World)
Euromonitor International
April 2017
Introduction
Strategic Evaluation
Competitive Positioning
Breakfast Cereals
Sweet Biscuits, Snack Bars and Fruit Snacks
Savoury Snacks
Brand Strategy
Recommendations