Men's Grooming in Bulgaria

Men’s grooming is one beauty and personal care category that is increasingly viewed by brand owners as an emerging category that holds strong long-term growth potential. The competitive nature of beauty and personal care in Bulgaria is putting pressure on companies to exploit and develop every niche area of the market. Male consumers are emerging as a key consumer segment and which is still underdeveloped but increasingly influenced by beauty trends. The customisation and individualisation trend...

Euromonitor International's Men's Grooming in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

MEN'S GROOMING IN BULGARIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2011-2016
Table 2 Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2012-2016
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2016
Table 5 NBO Company Shares of Men's Grooming: % Value 2012-2016
Table 6 LBN Brand Shares of Men's Grooming: % Value 2013-2016
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2013-2016
Table 8 Forecast Sales of Men's Grooming by Category: Value 2016-2021
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2016-2021
Aroma Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Aroma AD: Key Facts
Summary 2 Aroma AD: Operational Indicators
Competitive Positioning
Summary 3 Aroma AD: Competitive Position 2016
Rubella Beauty Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 4 Rubella Beauty AD: Key Facts
Summary 5 Rubella Beauty AD Operational Indicators
Competitive Positioning
Summary 6 Rubella Beauty AD: Competitive Position 2016
Executive Summary
Health and Beauty Convergence Boost Demand for Natural Cosmetic
Private Label Sees Sustainable Growth Across Categories
2016 A Rich Year for New Beauty and Personal Care Products
Niche and Premium Beauty and Personal Care Categories Set To Grow Faster Over the Long Term
Key Trends and Developments
Local Producers Strengthen Their Focus on Domestic Sales
Customised Products With Specific Effect Gaining in Popularity
Sharper Focus on 'generation Z' and 'millennials' in Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources