Men's Grooming in Guatemala

Traditionally, men’s grooming in Guatemala consisted mainly of men’s shaving products, men’s deodorants and men’s fragrances. The three categories remained as the largest to hold a combined value share of 98% in 2016. However, men’s grooming is beginning to change and men’s hair care and men’s skin care are becoming increasingly common, especially in modern channel retailers that target young urban male consumers who do not feel embarrassed to use these products.

Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

MEN'S GROOMING IN GUATEMALA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2011-2016
Table 2 Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2012-2016
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2016
Table 5 NBO Company Shares of Men's Grooming: % Value 2012-2016
Table 6 LBN Brand Shares of Men's Grooming: % Value 2013-2016
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2013-2016
Table 8 Forecast Sales of Men's Grooming by Category: Value 2016-2021
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2016-2021
Colgate-Palmolive Guatemala in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Guatemala: Key Facts
Competitive Positioning
Summary 2 Colgate-Palmolive Guatemala: Competitive Position 2016
Productos Avon De Guatemala SA in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 3 Productos Avon de Guatemala SA: Key Facts
Summary 4 Productos Avon de Guatemala SA: Operational Indicators
Competitive Positioning
Summary 5 Productos Avon de Guatemala SA: Competitive Position 2016
Executive Summary
Strong Performance Witnessed in 2016
Price Remains the Most Important Factor
Colgate-Palmolive Guatemala Leads Beauty and Personal Care
New Product Launches Mostly Target High-income Consumers
Beauty and Personal Care Expected To Continue Developing Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources