Oral Care in Guatemala

Oral care in Guatemala recorded retail value sales of GTQ787 million in 2016, with current value growth of 9%. The introduction of small pack sizes that are affordable have promoted a stronger penetration of oral care, with toothpaste mainly benefiting with strong demand from lower-income consumers. Amongst mid- to high-end consumers, there is already strong penetration of many products, so leading companies such as Colgate-Palmolive are increasingly relying on new product launches and innovatio...

Euromonitor International's Oral Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ORAL CARE IN GUATEMALA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2011-2016
Table 2 Sales of Oral Care by Category: % Value Growth 2011-2016
Table 3 Sales of Toothbrushes by Category: Value 2011-2016
Table 4 Sales of Toothbrushes by Category: % Value Growth 2011-2016
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2012-2016
Table 6 NBO Company Shares of Oral Care: % Value 2012-2016
Table 7 LBN Brand Shares of Oral Care: % Value 2013-2016
Table 8 Forecast Sales of Oral Care by Category: Value 2016-2021
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2016-2021
Table 10 Forecast Sales of Toothbrushes by Category: Value 2016-2021
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2016-2021
Colgate-Palmolive Guatemala in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Guatemala: Key Facts
Competitive Positioning
Summary 2 Colgate-Palmolive Guatemala: Competitive Position 2016
Executive Summary
Strong Performance Witnessed in 2016
Price Remains the Most Important Factor
Colgate-Palmolive Guatemala Leads Beauty and Personal Care
New Product Launches Mostly Target High-income Consumers
Beauty and Personal Care Expected To Continue Developing Over the Forecast Period
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources