Oral Care in Romania

The improvement in the education of the population about the need for and the existence of oral care products is the main trigger of growth in Romania in 2016. There is a large gap between the rural and urban population in Romania, in relation to the use of oral care products. While the urban population are educated about the need to use a wide variety of oral care products, among the rural population the use of basic oral care products like toothbrushes is still not widespread.

Euromonitor International's Oral Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ORAL CARE IN ROMANIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2011-2016
Table 2 Sales of Oral Care by Category: % Value Growth 2011-2016
Table 3 Sales of Toothbrushes by Category: Value 2011-2016
Table 4 Sales of Toothbrushes by Category: % Value Growth 2011-2016
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2012-2016
Table 6 NBO Company Shares of Oral Care: % Value 2012-2016
Table 7 LBN Brand Shares of Oral Care: % Value 2013-2016
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2013-2016
Table 9 LBN Brand Shares of Toothpaste: % Value 2013-2016
Table 10 Forecast Sales of Oral Care by Category: Value 2016-2021
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2016-2021
Table 12 Forecast Sales of Toothbrushes by Category: Value 2016-2021
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2016-2021
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
Competitive Positioning
Summary 3 Farmec SA: Competitive Position 2016
Procter & Gamble Distribution SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble Distribution SRL: Key Facts
Summary 5 Procter & Gamble Distribution SRL: Operational Indicators
Competitive Positioning
Summary 6 Procter & Gamble Distribution SRL: Competitive Position 2016
Executive Summary
Beauty and Personal Care in Romania Sees Modest Growth in 2016
Sales of Derma Cosmetics Grow Faster Than Skin Care Sales in 2016
Salon Distribution of Hair Care Products Declines in 2016
Extra Moisturising A Common Innovative Feature in Deodorants and Bath and Shower
Beauty and Personal Care To Record Moderate Growth Over the Forecast Period
Key Trends and Developments
Baby and Child-specific Products and Personal Care Products See Stronger Demand
Domestic Companies Gain A Strong Foothold in Both the Production and Retailing of Beauty and Personal Care Products
the Luxury Cosmetics Segment Is Still Underdeveloped But Shows High Growth Potential in Romania
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources