Retail Tissue in Germany

The 2% current value growth recorded in retail tissue in 2016 was in line with the current value performance of the category during 2015. Although premiumisation has been an increasingly important trend in the category for some time, this trend was slightly tempered in 2016 as private label also saw considerable sales growth. This is why the average unit price of retail tissue did not see a notable rise during the year. Nonetheless, on the whole, retail tissue continues to witness a strong trend...

Euromonitor International's Retail Tissue in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RETAIL TISSUE IN GERMANY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2011-2016
Table 2 Retail Sales of Tissue by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Tissue: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Tissue: % Value 2013-2016
Table 5 Forecast Retail Sales of Tissue by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2016-2021
Kimberly-Clark GmbH in Tissue and Hygiene (germany)
Strategic Direction
Summary 1 Kimberly-Clark GmbH: Key Facts
Summary 2 Kimberly-Clark GmbH: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark GmbH: Competitive Position 2016
SCA Hygiene Products Se in Tissue and Hygiene (germany)
Strategic Direction
Summary 4 SCA Hygiene Products SE: Key Facts
Summary 5 SCA Hygiene Products SE: Operational Indicators
Competitive Positioning
Summary 6 SCA Hygiene Products SE: Competitive Position 2016
Executive Summary
Tissue and Hygiene Continues To Record Positive Growth Trends in 2016
Adult Incontinence Is the Fastest Growing Tissue and Hygiene Category
Brands Put Emphasis on Premiumisation
Discounters Continue To Lose Distribution Value Share in Tissue and Hygiene
Demographic Shifts Set To Be Vital To the Future Performance of Tissue and Hygiene
Key Trends and Developments
Tissue and Hygiene Strongly Benefits From the Favourable Economic Situation
Away-from-home Tissue and Hygiene Flourishes
Demographic Changes Shape Sales of Hygiene Products
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources