Skin Care in Nigeria

The skin care category in Nigeria was active in 2016, with a wide range of brands, mainly mass, present to satisfy the demands of a growing population, and an increasing number of middle class consumers. Many mass brands claimed to have added benefits, such as skin lightening, toning and anti-ageing, and were widely available in open markets, supermarkets and other channels. The category was therefore quite fragmented, with many domestic manufacturers present alongside the bigger conglomerates,...

Euromonitor International's Skin Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

SKIN CARE IN NIGERIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2011-2016
Table 2 Sales of Skin Care by Category: % Value Growth 2011-2016
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 8 NBO Company Shares of Skin Care: % Value 2012-2016
Table 9 LBN Brand Shares of Skin Care: % Value 2013-2016
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2013-2016
Table 11 LBN Brand Shares of Anti-agers: % Value 2013-2016
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2013-2016
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2013-2016
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2013-2016
Table 15 Forecast Sales of Skin Care by Category: Value 2016-2021
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2016-2021
Pz Cussons Nigeria Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 1 PZ Cussons Nigeria Plc: Key Facts
Summary 2 PZ Cussons Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 3 PZ Cussons Nigeria Plc: Competitive Position 2016
Executive Summary
Beauty and Personal Care Growth Slowed by Economic Recession in 2016
Premium Segment Hit Worst by the Recession As Consumers Move To Mass Brands
Competition Increases in 2016 As Demand Shifts To Affordable Brands
New Product Launches Focus on Affordability and Natural Ingredients
Positive Growth Expected Over the Forecast Period As the Economy Returns To Growth
Key Trends and Developments
Consumers Are Going Natural
Growth of the Female Population in Urban Areas Is Driving Beauty and Personal Care Growth
Beauty Service Provision, Direct Selling, and Modern Retail Help To Increase Visibility for Beauty and Personal Care Products
Market Data
Table 17 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 19 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 20 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 25 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources