Sun Care in Nigeria

Sun care sales remained limited as the product is rarely used by Nigerians. It is mainly used by expatriates and holidaymakers who tend to arrive in the country with their supply of sun care products from abroad. A few upscale outlets frequented by these foreigners also sell the products. However, interest in the product increased among Nigerians exposed to western lifestyles, who are aware of the dangers of overexposure to the sun, and who wish to maintain a lighter complexion.

Euromonitor International's Sun Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

SUN CARE IN NIGERIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Sun Care by Category: Value 2011-2016
Table 2 Sales of Sun Care by Category: % Value Growth 2011-2016
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Sun Care: % Value 2012-2016
Table 5 LBN Brand Shares of Sun Care: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2013-2016
Table 7 Forecast Sales of Sun Care by Category: Value 2016-2021
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2016-2021
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Executive Summary
Beauty and Personal Care Growth Slowed by Economic Recession in 2016
Premium Segment Hit Worst by the Recession As Consumers Move To Mass Brands
Competition Increases in 2016 As Demand Shifts To Affordable Brands
New Product Launches Focus on Affordability and Natural Ingredients
Positive Growth Expected Over the Forecast Period As the Economy Returns To Growth
Key Trends and Developments
Consumers Are Going Natural
Growth of the Female Population in Urban Areas Is Driving Beauty and Personal Care Growth
Beauty Service Provision, Direct Selling, and Modern Retail Help To Increase Visibility for Beauty and Personal Care Products
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources