Tissue and Hygiene in Germany

Tissue and hygiene continued to benefit from several growth drivers as it notched positive value growth in 2016. The rising birth rate and the trend for spending more money on branded products positively influenced sales in tissue and hygiene during the year. Furthermore, the trend towards premiumisation in several categories such as toilet paper and boxed facial tissues also contributed to the positive growth recorded in the market in 2016.

Euromonitor International's Tissue and Hygiene in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TISSUE AND HYGIENE IN GERMANY
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Tissue and Hygiene Continues To Record Positive Growth Trends in 2016
Adult Incontinence Is the Fastest Growing Tissue and Hygiene Category
Brands Put Emphasis on Premiumisation
Discounters Continue To Lose Distribution Value Share in Tissue and Hygiene
Demographic Shifts Set To Be Vital To the Future Performance of Tissue and Hygiene
Key Trends and Developments
Tissue and Hygiene Strongly Benefits From the Favourable Economic Situation
Away-from-home Tissue and Hygiene Flourishes
Demographic Changes Shape Sales of Hygiene Products
Market Indicators
Table 1 Birth Rates 2011-2016
Table 2 Infant Population 2011-2016
Table 3 Female Population by Age 2011-2016
Table 4 Total Population by Age 2011-2016
Table 5 Households 2011-2016
Table 6 Forecast Infant Population 2016-2021
Table 7 Forecast Female Population by Age 2016-2021
Table 8 Forecast Total Population by Age 2016-2021
Table 9 Forecast Households 2016-2021
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Kimberly-Clark GmbH in Tissue and Hygiene (germany)
Strategic Direction
Summary 2 Kimberly-Clark GmbH: Key Facts
Summary 3 Kimberly-Clark GmbH: Operational Indicators
Competitive Positioning
Summary 4 Kimberly-Clark GmbH: Competitive Position 2016
SCA Hygiene Products Se in Tissue and Hygiene (germany)
Strategic Direction
Summary 5 SCA Hygiene Products SE: Key Facts
Summary 6 SCA Hygiene Products SE: Operational Indicators
Competitive Positioning
Summary 7 SCA Hygiene Products SE: Competitive Position 2016
Headlines
Trends
Away-from-home Wipersby Type
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2016
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2016
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2016
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2016
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2016
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Adult Incontinence
Summary 8 Reimbursement/Prescription Incontinence Value Sales: 2016
Category Data
Table 30 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 31 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 34 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 35 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2012-2016
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2013-2016
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 44 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2011-2016
Table 50 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 51 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 52 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 53 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2011-2016
Table 56 Retail Sales of Tissue by Category: % Value Growth 2011-2016
Table 57 NBO Company Shares of Retail Tissue: % Value 2012-2016
Table 58 LBN Brand Shares of Retail Tissue: % Value 2013-2016
Table 59 Forecast Retail Sales of Tissue by Category: Value 2016-2021
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2016-2021