Media Market Global Briefing 2017

The word ‘media’ refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing. Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.

The Americas was the largest region in the media market in 2016, accounting for 37% market share. The Americas is the largest market because of high internet penetration, access to smart phone devices and high magazines and newspaper readership. Asia was the second largest region accounting for $32% market share. Europe was the third largest region accounting for 26% market share.

The newspaper industry is currently experiencing significant transformations with the advent of new technologies. The new technologies are providing a multitude of new platforms to disseminate news content in exciting and innovative ways. Publishers of newspapers and news media have changed their distribution approaches by introducing digital offers and services which can cater the needs of the consumers.

Table of Contents
Media Market Characteristics 4
Media Market Historic Growth 5
Drivers of the Market 5
Restraints on the Market 6
Media Market Forecast 7
Drivers of the Market 7
Restraints on the Market 8
Media Market Comparison With Other Markets 9
Media Market Historic and Forecast Growth Comparison With Other Markets 11
Media Market Segmentation 13
Global Media Market, Split By Segments, 2016, $ Billion 13
TV and Radio Broadcasting 14
Print Media 14
Website 14
Film And Music 14
Information Services 14
Global Media Market, Historic And Forecast Growth Rate, By Segment, 2012-2020 15
Media Market Geography Split 16
Global Media Market Size, Split By Region, 2016 16
Media Market Competitors 18
Google Inc. 19
Comcast Corporation 20
The Walt Disney Company 20
DirecTV 21
Time Warner 21
21st Century Fox, Inc. 22
Media Market Key Mergers and Acquisitions 24
Media Market Trends and Strategies 26
Newspaper Digitization 26
Shift To Digital Books and Magazines 26
Transition To Digital Broadcasting 26
Big Data Driving Growth 26
Growth Of Audio Books 27
Virtual Reality in Filmmaking 27
Appendix 28
NAICS Definitions Of Industry Covered In This Report 28
Research Methodology 31
Abbreviations 31
Currencies 31
Research Inquiries 31
The Business Research Company 31