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Automotive Seat Market by Vehicle Type, Type, Technology, Cover Material, & by Region - Forecast to 2020

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出 版 商:MicroMarketMonitor?
出版日期:2015/09/01
頁  數:180頁
文件格式:PDF
價  格:
USD 4,250 (Single-User License)
USD 5,150 (Multi-User License)
USD 8,150 (Global-User License)
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The automotive seats market is undergoing change on two fronts: a shift in the industry landscape (including developing seat markets and increasingly stringent environment regulations) and changing consumer behavior and demand patterns. To remain competitive, seat manufacturers require insights that provide clear direction with regard to the growth of today’s markets and future consumer demands. The automotive seats market is expected to witness considerable growth in countries such as China, India, the U.S., and Mexico. Asia-Oceania is estimated to grow at the highest CAGR, by value, of 5.59% from 2015 to 2020. The depletion of energy resources and issues related to global warming are compelling automobile manufacturers to explore new materials and develop new products and technologies for the automotive industry. Automotive seats can consume up to 8.3% of plastics; this has prompted major market players to develop natural fiber composites that will likely replace plastics in coming years. Factors driving the market for automotive seats include the growing demand for fuel-efficient vehicles, increasingly stringent passenger safety regulations, the need to develop raw materials that reduce cost and improve efficiency, and the increasing demand for comfort and luxury.
This report segments the automotive seats market as follows: by vehicle type (hatchback, sedan, SUV/MUV, LCV, truck, and bus), by region (North America, Asia-Oceania, Europe, and RoW), by type (split bench/bench and bucket), by technology (powered, heated, powered and heated, and standard), and by seat cover material (genuine leather, synthetic leather, and fabric). The key players in the market have also been identified and profiled.
The report classifies and defines the global automotive seats market, in terms of volume and value. Market size, in terms of volume, is provided in thousand units from 2013 to 2020, while the market size, by value, is provided in terms of USD million.
The report also provides a comprehensive review of market drivers, restraints, opportunities, challenges, and key issues in the global automotive seats market. Apart from the quantitative aspects of these markets, the report also covers qualitative aspects, such as a value chain analysis, and Porter’s Five Forces analysis of the automotive seats market.
The automotive seats market is dominated by a few major players, such as Johnson Controls (U.S.), Faurecia (France), Lear Corporation (U.S.), Toyota Boshoku Corporation (Japan), and TS Tech Co., Ltd. (Japan).The key strategies adopted by these market players are expansion, mergers & acquisitions, and new product development.
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.4 MARKETS COVERED 16
1.4.1 GLOBAL AUTOMOTIVE SEATS MARKET 16
1.4.2 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 17
1.6 LIMITATION 17
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.2 SECONDARY DATA 19
2.2.1 KEY SECONDARY SOURCES 20
2.2.2 KEY DATA FROM SECONDARY SOURCES 20
2.3 PRIMARY DATA 20
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 21
2.3.2 PRIMARY PARTICIPANTS 21
2.4 FACTOR ANALYSIS 22
2.4.1 INTRODUCTION 22
2.4.2 DEMAND SIDE ANALYSIS 22
2.4.2.1 Impact of GDP on commercial vehicle sales 22
2.4.2.2 Vehicle production increasing in developing countries 24
2.4.2.3 Urbanization vs. passenger cars per 1,000 people 25
2.4.2.4 Infrastructure: roadways 26
2.4.3 SUPPLY SIDE ANALYSIS 27
2.4.3.1 Technological advancements 27
2.4.3.2 Influence of other factors 27
2.5 MARKET ESTIMATION 28
2.5.1 BOTTOM-UP APPROACH 28
2.5.2 DATA TRIANGULATION 29
2.5.3 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
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4 PREMIUM INSIGHTS 36
4.1 MARKET OPPORTUNITIES 36
4.2 SEATS MARKET , BYCOUNTRY 36
4.3 SPLIT BENCH/BENCH MARKET SIZE 37
4.4 SEAT COVER MATERIAL MARKET SIZE 38
4.5 SEAT MARKET SIZE BY TECHNOLOGY 39
4.6 LIFE CYCLE ANALYSIS 40
4.7 WHO SUPPLIES TO WHOM 41
5 MARKET OVERVIEW 48
5.1 INTRODUCTION 49
5.2 MARKET SEGMENTATION 50
5.2.1 BY TYPE 50
5.2.2 BY TECHNOLOGY 50
5.2.3 BY SEAT COVER MATERIAL 50
5.2.4 BY REGION 51
5.3 MARKET DYNAMICS 51
5.3.1 DRIVERS 52
5.3.1.1 Vehicle weight reduction for optimized efficiency 52
5.3.1.2 Increased demand for comfort and luxury 52
5.3.2 RESTRAINTS 53
5.3.2.1 Short technology life cycle 53
5.3.2.2 Lack of standardization of seating systems 54
5.3.3 OPPORTUNITIES 54
5.3.3.1 Substituting conventional raw materials with lightweight ones 54
5.3.4 CHALLENGES 55
5.3.4.1 Increasingly stringent passenger safety regulations 55
5.3.4.2 Balance between low production costs and customer perceived value 55
5.4 BURNING ISSUE 55
5.4.1 PROFITABILITY AND SUSTAINABILITY WITHIN THE REGULATORY FRAMEWORK 55
5.5 PORTER’S FIVE FORCES ANALYSIS 56
5.5.1 THREAT OF NEW ENTRANTS 57
5.5.2 THREAT OF SUBSTITUTES 57
5.5.3 BARGAINING POWER OF BUYERS 58
5.5.4 BARGAINING POWER OF SUPPLIERS 58
5.5.5 INTENSITY OF COMPETITIVE RIVALRY 59
5.6 VALUE CHAIN ANALYSIS 60
5.7 FUTURE AUTOMOTIVE SEAT TECHNOLOGIES 62
5.7.1 LIGHTWEIGHT SEAT FRAMES 62
5.7.2 SELF-ADJUSTING AND CONNECTED SEATS 62
5.7.3 MASSAGE SEATS 62
5.7.4 COMFORT THIN SEATS (BY JOHNSON CONTROLS) 63
5.7.5 ACTIVE WELLNESS SEAT (BY FAURECIA) 63
5.7.6 E-FOLDING SEATS (REAR) 63
5.7.7 GREENER SEATING MATERIAL 63
5.7.8 AUTOMOTIVE SEAT FABRICATION 64
6 AUTOMOTIVE SEATS MARKET, BY SEAT COVER MATERIAL 65
6.1 INTRODUCTION 66
6.2 GENUINE LEATHER MARKET 68
6.3 SYNTHETIC LEATHER MARKET 70
6.4 FABRIC MARKET 71
7 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY 74
7.1 INTRODUCTION 75
7.2 AUTOMOTIVE POWERED SEATS MARKET 77
7.3 AUTOMOTIVE HEATED SEATS MARKET 79
7.4 AUTOMOTIVE POWERED & HEATED SEATS MARKET 81
7.5 AUTOMOTIVE STANDARD SEATS MARKET 82
8 AUTOMOTIVE SEATS MARKET, BY REGION 84
8.1 INTRODUCTION 85
8.2 SPLIT BENCH/BENCH TYPE AUTOMOTIVE SEATS MARKET 87
8.3 BUCKET TYPE AUTOMOTIVE SEAT MARKET 89
8.4 ASIA-OCEANIA 90
8.4.1.1 China 94
8.4.1.2 Japan 96
8.4.1.3 India 99
8.4.1.4 South Korea 101
8.4.1.5 Rest of Asia-Oceania 103
8.4.1.6 PEST ANALYSIS 106
8.4.1.6.1 Political Factors 106
8.4.1.6.2 Economic Factors 106
8.4.1.6.3 Social Factors 106
8.4.1.6.4 Technological Factors 106
8.5 EUROPE 107
8.5.1.1 GERMANY 109
8.5.1.2 FRANCE 111
8.5.1.3 U.K. 114
8.5.1.4 REST OF EUROPE 116
8.5.1.5 PEST ANALYSIS 118
8.5.1.5.1 Political Factors 118
8.5.1.5.2 Economic Factors 118
8.5.1.5.3 Social Factors 119
8.5.1.5.4 Technological Factors 119
8.6 NORTH AMERICA 119
8.6.1.1 U.S. 121
8.6.1.2 CANADA 123
8.6.1.3 MEXICO 125
8.6.1.4 PEST ANALYSIS 128
8.6.1.4.1 Political Factors 128
8.6.1.4.2 Economic Factors 128
8.6.1.4.3 Social Factors 128
8.6.1.4.4 Technological Factors 128
8.7 ROW 128
8.7.1.1 BRAZIL 130
8.7.1.2 RUSSIA 132
8.7.1.3 OTHERS OF ROW 135
8.7.1.4 PEST ANALYSIS 137
8.7.1.4.1 Political Factors 137
8.7.1.4.2 Economic Factors 137
8.7.1.4.3 Social Factors 137
8.7.1.4.4 Technological Factors 137
9 COMPETITIVE LANDSCAPE 138
9.1 INTRODUCTION 138
9.2 MARKET SHARE ANALYSIS, AUTOMOTIVE SEATS MARKET 140
9.3 COMPETITIVE SITUATION AND TRENDS 141
9.4 EXPANSIONS 142
9.5 AGREEMENTS/JOINT VENTURES/PARTNERSHIPS 143
9.6 NEW PRODUCT LAUNCHES 144
9.7 MERGERS & ACQUISITIONS AND OTHER DEVELOPMENTS 145
10 COMPANY PROFILES 146
(Overview, Financial*, Products & Services, Strategy, and Developments)
10.1 INTRODUCTION 146
10.2 JOHNSON CONTROLS 148
10.3 FAURECIA 151
10.4 LEAR CORPORATION 154
10.5 TOYOTA BOSHOKU CORPORATION 157
10.6 TS TECH CO., LTD. 160
10.7 MAGNA INTERNATIONAL INC. 163
10.8 AISIN SEIKI CO. LTD. 165
10.9 TACHI-S CO., LTD. 167
10.10 NHK SPRINGS CO., LTD 169
10.11 GENTHERM 171
*Details might not be captured in case of unlisted companies
11 APPENDIX 173
11.1 INSIGHTS OF INDUSTRY EXPERTS 173
11.2 DISCUSSION GUIDE 174
11.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 177
11.4 AVAILABLE CUSTOMIZATIONS 178
11.4.1 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE 178
11.4.1.1 Off-road vehicles 178
11.4.2 AUTOMOTIVE SEATS MARKET, BY COMPONENTS 178
11.4.2.1 Seat Recliner 178
11.4.2.2 Seat Frame 178
11.4.2.3 Seat Adjuster 178
11.5 RELATED REPORTS 179

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