Narrowband IoT (NB-IoT) Enterprise Application Market by Application Software, Technology Service, Vertical, Smart Application (Smart Governance, Smart Metering, Smart Homes, Smart Asset Tracking), and Region- Global Forecast to 2022

“Growing demand for Low-Power Wide Area Network (LPWAN) use cases across verticals is expected to drive the overall market”
MarketsandMarkets expects the global Narrow Band-IoT market size to grow from USD 320.5 million in 2017 to USD 8221.3 million by 2022, at a Compound Annual Growth Rate (CAGR) of 91.3% from 2017 to 2022. Growing demand for LPWAN use cases across verticals, high deployment flexibility with GSM, WCDMA, or LTE, extended coverage and long battery life, and low deployment cost are some of the general driving factors for NB-IoT market. Transformation downtime of IT systems and competition from rival LPWAN technologies are some of the restraints in the NB-IoT technology market.
“Smart metering to dominate during the forecast period”
In 2016, smart metering is expected to dominate the NB-IoT enterprise application market in smart application segment. Smart metering is also sub-segmented into smart water, smart gas, and smart electric. These meters are important elements in our day to day life for utility monitoring and billing and one of the main components of the smart cities. They ensure most accurate energy bills. Measurement of energy usage through these meters becomes easy, so there is an expected rise in demand for smart meters for which it seems to be a dominating market.
“Asset tracking is projected to witness the highest growth during the forecast period”
Asset tracking is expected to be the fastest growing market in the NB-IoT smart application market as wireless asset tracking, sensing, and control of products would provide a round-the-clock visibility concerning the whereabouts and state of assets in the supply chain. Its mapping abilities with custom data cover the visualization of the real-time state and location as well as the status history of any asset being tracked. Asset tracking helps the owners to sense and take preventive actions against unexpected events such as theft/loss of pets or livestock or kids and others.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key industry personnel. The break-up of profiles of primary discussion participants is given below.
‧ By Company Type: Tier-1: 15%, Tier-2: 26%, and Tier-3: 59% companies
‧ By Designation: C-Level: 35%, Director Level: 40%, and Others: 25%
‧ By Region: North America: 26%, Europe: 35%, APAC: 32%, and RoW: 7%
The list of NB-IoT enterprise application vendors profiled in the report is as follows:
1. Vodafone Group Plc (London, U.K.)
2. China Unicom (Beijing, China)
3. China Telecom (Beijing, China)
4. AT&T (Texas, U.S.)
5. Etisalat (Abu Dhabi, UAE)
6. Telstra (Melbourne, Australia)
7. Orange S.A. (Paris, France)
8. Telefonica (Madrid, Spain)
9. SK Telecom (Seoul, South Korea)
10. Deutsche Telekom (Bonn, Germany)

Research Coverage
The global NB-IoT enterprise application market has been segmented on the basis of application software, smart applications, technology services, verticals, and regions. The various types of analysis covered in the study include SWOT analysis, value chain analysis, competitive landscaping, and DROC analysis.
Reasons to Buy the Report
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the Narrow Band IoT enterprise application market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across different verticals and regions.
2. The report helps the stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. The report will help the stakeholders to better understand the competitors and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers & acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.3.3 CURRENCY 16
1.4 LIMITATIONS 16
1.5 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.2 RESEARCH DATA 18
2.2.1 SECONDARY DATA 18
2.2.1.1 Key data from secondary sources 18
2.2.2 PRIMARY DATA 19
2.2.2.1 Key data from primary sources 19
2.2.2.2 Key industry insights 20
2.2.2.3 Breakdown of primary interviews 20
2.3 MARKET SIZE ESTIMATION 21
2.3.1 BOTTOM-UP APPROACH 21
2.3.2 TOP-DOWN APPROACH 22
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.5 MARKET FORECAST ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE NB–IOT ENTERPRISE APPLICATION MARKET 31
4.2 NARROWBAND-IOT ENTERPRISE APPLICATION MARKET: BY SMART APPLICATION, 2017–2022 31
4.3 GLOBAL NARROWBAND-IOT ENTERPRISE APPLICATION MARKET: BY SMART APPLICATION AND BY REGION 32
4.4 LIFE CYCLE ANALYSIS, BY REGION (2017) 32
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 EVOLUTION 35
5.3 MARKET SEGMENTATION 36
5.3.1 BY APPLICATION SOFTWARE 37
5.3.2 BY TECHNOLOGY SERVICE 37
5.3.3 BY APPLICATION 38
5.3.4 BY VERTICAL 38
5.3.5 BY REGION 39
5.4 MARKET DYNAMICS 39
5.4.1 DRIVERS 40
5.4.1.1 Growing demand for LPWAN use cases across verticals 40
5.4.1.2 High deployment flexibility with GSM, WCDMA, or LTE 40
5.4.1.3 Extended coverage and long battery life 40
5.4.1.4 Low deployment cost 40
5.4.2 RESTRAINTS 41
5.4.2.1 Transformation downtime during up gradation of existing base stations 41
5.4.2.2 Competition from rival LPWAN technologies 41
5.4.3 OPPORTUNITIES 41
5.4.3.1 Rising need for connectivity in IoT applications 41
5.4.3.2 Emerging smart cities and smart buildings 41
5.4.3.3 Deployment of intelligent devices 41
5.4.4 CHALLENGES 42
5.4.4.1 Deployment issues and less roaming support 42
5.4.4.2 Uncertainty in pricing model 42
6 INDUSTRY TRENDS 43
6.1 INTRODUCTION 43
6.2 VALUE CHAIN ANALYSIS 43
6.3 STRATEGIC BENCHMARKING 44
6.4 ECOSYSTEM 45
7 NB-IOT ENTERPRISE APPLICATION MARKET ANALYSIS, BY APPLICATION SOFTWARE 46
7.1 INTRODUCTION 47
7.2 BY APPLICATION SOFTWARE 47
7.2.1 SECURITY SOLUTIONS 49
7.2.2 REAL TIME STREAMING ANALYTICS 49
7.2.3 SOIL MONITORING SOLUTIONS 50
7.2.4 ASSET TRACKING SOLUTIONS 51
7.2.5 LOGISTICS TRACKING SOLUTIONS 51
7.2.6 SMART PARKING MANAGEMENT SOLUTIONS 52
7.2.7 OTHERS 53
8 NORROWBAND-IOT ENTERPRISE APPLICATION MARKET ANALYSIS,
BY TECHNOLOGY SERVICES 54
8.1 INTRODUCTION 55
8.1.1 PROFESSIONAL SERVICES 56
8.1.2 MANAGED SERVICES 56
9 NB-IOT ENTERPRISE APPLICATION MARKET ANALYSIS, BY VERTICAL 58
9.1 INTRODUCTION 59
9.2 AGRICULTURE 60
9.3 LOGISTICS AND TRANSPORTATION 60
9.4 HEALTHCARE 61
9.5 INDUSTRIAL MANUFACTURING 62
9.6 ENERGY AND UTILITIES 63
9.7 RETAIL 63
9.8 OTHERS 64
10 NORROWBAND-IOT ENTERPRISE APPLICATION MARKET ANALYSIS,
BY SMART APPLICATIONS 66
10.1 INTRODUCTION 67
10.2 SMART GOVERNANCE 68
10.2.1 SMART LIGHTING 69
10.2.2 SMART PARKING 69
10.2.3 SMART WASTE MANAGEMENT 70
10.2.4 SMART TRAFFIC MANAGEMENT 71
10.3 SMART METERING 71
10.3.1 SMART ELECTRIC 72
10.3.2 SMART GAS 73
10.3.3 SMART WATER 74
10.4 SMART BUILDINGS 74
10.4.1 SMART HOMES 75
10.4.2 SMART OFFICES 76
10.5 SMART ASSET TRACKING 77
10.6 OTHERS 77
11 GEOGRAPHIC ANALYSIS 79
11.1 INTRODUCTION 80
11.2 NORTH AMERICA 81
11.3 EUROPE 85
11.4 ASIA-PACIFIC 90
11.5 MIDDLE EAST AND AFRICA 95
11.6 LATIN AMERICA 99
12 COMPETITIVE LANDSCAPE 104
12.1 OVERVIEW 104
12.2 COMPETITIVE SITUATIONS AND TRENDS 105
12.3 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 105
12.4 NEW SERVICES LAUNCHES 106
13 COMPANY PROFILES 107
13.1 INTRODUCTION 107
(Overview, Financials, Products & Services, Strategy, and Developments)*
13.2 AT&T, INC. 108
13.3 CHINA MOBILE LIMITED 110
13.4 ORANGE S.A 112
13.5 SK TELECOM CO., LTD. 114
13.6 VODAFONE GROUP PLC 116
13.7 CHINA UNICOM 118
13.8 DEUTSCHE TELEKOM AG 120
13.9 ETISALAT 122
13.10 TELEFONICA SA 124
13.11 TELSTRA CORPORATION LIMITED 126
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.
14 APPENDIX 128
14.1 INDUSTRY EXPERTS 128
14.2 DISCUSSION GUIDE 129
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 132
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 134
14.5 AVAILABLE CUSTOMIZATIONS 135
14.6 RELATED REPORTS 136