Q4 '16: Apple: Record Sales as Global Smartwatch Market Share Jumps 14 Points QoQ

Q4 2016 Apple Watch achieved record sales in terms of both volume and value, as demand outpaced supply during the quarter.  After two consecutive quarters below 50% volume market share, Apple has gained an impressive 14 share points QoQ. Apple is still retaining by a large and widening margin their first position in the global smartwatch market again by both volume and value. Our Q4 '16 series of recurring quarterly vendor insight reports covers specific wearables OEMs individually and can be used by hardware vendors, component suppliers, operators, software developers, content developers and other stakeholders to track recent developments and strategies of major wearables players.