Consumer and Market Insights: Ice Cream Market in Brazil

Summary
The Ice Cream market in Brazil is forecast to register slow growth in both value and volume terms during 2015-2019. The Take-home and Bulk Ice Cream category will register fastest growth in off-trade sales, while Artisanal Ice Cream is forecast to register fastest growth in On-trade sales during 2015-2019.

Key Findings
-?Of the three categories analyzed, Take-home and Bulk Ice Cream will be the largest as well as fastest growth category, registering a CAGR of 3.0% during 2015-2019

-?Hypermarkets and Supermarkets is the leading distribution channel in Brazil's Food market accounting for half of the distribution share.

-?Sleeve is the only outer type used for packaging of Ice Cream products in Brazil

- The Ice Cream market in the country is competitive and is led by players such as Unilever Plc and Nestle S.A.


Synopsis
Canadean's Consumer and Market Insights report on the Ice Cream market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-?Market data: Overall market value and volume data with growth analysis for 2015-2019

-?Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve - Single Serve and Take-home and Bulk Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

-?Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

-?Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.


Reasons?To?Buy
-?Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-?Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

-?Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures -Key Takeouts

Market Overview
- Value and volume -Brazil'sIce Cream market
- Historic and forecast volume consumption in Brazil'sIce Cream market
- Volume of Brazil'sIce Cream market by category
- Historical and forecast value of Brazil'sIce Cream market by category
- Winners and losers in Brazil'sIce Cream market
- Average category level pricing in Brazil'sIce Cream market
- Segment share of the category and change in market share in Brazil'sIce Cream market

Retail Landscape and Key Distribution Channels
- Leading retailers in Brazil'sFood market
- Leading distribution channels in Brazil'sIce Cream market
- Leading distribution channels by category in Brazil'sIce Cream market

Packaging
- Ice Cream market by type of packaging material/container
- Ice Cream market by type of packaging closure/outer
- Ice Cream market by type of packaging, forecasts

Brand and Private Label Share
- Penetration of private label by categories in the Brazil's Ice Cream market
- Private label performance compare to national brands in Brazil's Ice Cream market
- Leading brands in Brazil's Ice Creammarket by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean