RPB SA in Alcoholic Drinks (Argentina)

RPB maintains a strategy which has made it successful, this being offering low prices and limiting its spending on advertising and marketing. However, this strategy is now encountering problems as consumers are opting for premium products over economy offerings.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RPB SA IN ALCOHOLIC DRINKS (ARGENTINA)
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 RPB SA: Key Facts
Summary 2 RPB SA: Operational Indicators
Competitive Positioning
Summary 3 RPB SA: Competitive Position 2015