Rtds/High-Strength Premixes in Argentina

RTDs/high-strength premixes performed very well in 2015, posting total volume growth of 62%. This can be attributed to heavy advertising and promotional activities from Cepas Argentinas and Cerveceria y Malteria Quilmes, which sought to encourage consumption among consumers aged 18-25.

Euromonitor International's RTDs/High-Strength Premixes in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RTDS/HIGH-STRENGTH PREMIXES IN ARGENTINA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Grupo Penaflor SA in Alcoholic Drinks (argentina)
Strategic Direction
Key Facts
Summary 1 Grupo Penaflor SA: Key Facts
Summary 2 Grupo Penaflor SA: Operational Indicators
Competitive Positioning
Summary 3 Grupo Penaflor SA: Competitive Position 2015
Executive Summary
Alcoholic Drinks Starts To Recover in 2015
Import Restrictions Strengthened
Rtds/high-strength Premixes Enjoys A Boom in Sales
Hard Discounter Stores Gain Ground
Optimistic Outlook for 2015-2020
Key Trends and Developments
Signs of Economic Recovery in 2015
Craft Beer Is Booming
Hard Discounters Gain Ground
Key New Product Launches
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 36 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources