Amvyx SA in Alcoholic Drinks (Greece)

Aperol is anticipated to be at the forefront of the company’s priorities in terms of brand investment, in the context of its overall focus on capitalising on the premiumisation trend currently evident in Greece. A focus on other sparkling wine and its premium spirits brand portfolio is also anticipated, whilst at the same time Amvyx will also continue to invest in its economy brands, which also contributed to the company’s revenues during the review period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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AMVYX SA IN ALCOHOLIC DRINKS (GREECE)
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Amvyx SA: Key Facts
Summary 2 Amvyx SA: Operational Indicators
Competitive Positioning
Summary 3 Amvyx SA: Competitive Position 2015