Athenian Brewery SA in Alcoholic Drinks (Greece)

The company’s primary focus will be on Alfa, which in 2015 was its best performing brand in Greece in terms of growth. Increasing the total volume share of Alfa will be the company’s top priority over the forecast period. Athenian Brewery will continue to heavily invest in marketing to support Alfa, utilising both below- and above-the-line activities, whilst it will also invest in expanding its distribution to more points of sale in the on-trade channel.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ATHENIAN BREWERY SA IN ALCOHOLIC DRINKS (GREECE)
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Athenian Brewery SA: Key Facts
Summary 2 Athenian Brewery SA: Operational Indicators
Competitive Positioning
Summary 3 Athenian Brewery SA: Competitive Position 2015