Wine in Pakistan

Wine remained an insignificant product area in alcoholic drinks in Pakistan at the end of the review period. Wine imports into the country are banned, while there is no legal local production of wine. North Pakistan has established illegal wine production in rural areas, however, with village families working together to produce wine for their own consumption at festivities. Imported wine is also available via illegal channels such as bootleggers.

Euromonitor International's Wine in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

WINE IN PAKISTAN
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 10 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 11 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 12 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 13 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 14 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 15 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 16 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 17 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Executive Summary
2015 Sales Impacted by Stricter Sales Controls
Rising Disposable Income Levels Encourage Premiumisation
Murree Brewery Further Extends Dominance and Faces Little Competition
Distribution Limited To Small Number of Food/drink/tobacco Specialists and Hotels
Relaxed Law Enforcement Supports Strong Forecast Period Growth
Market Background
Legislation
Executive Summary
2015 Sales Impacted by Stricter Sales Controls
Rising Disposable Income Levels Encourage Premiumisation
Murree Brewery Further Extends Dominance and Faces Little Competition
Distribution Limited To Small Number of Food/drink/tobacco Specialists and Hotels
Relaxed Law Enforcement Supports Strong Forecast Period Growth
Market Background
Legislation
Executive Summary
2015 Sales Impacted by Stricter Sales Controls
Rising Disposable Income Levels Encourage Premiumisation
Murree Brewery Further Extends Dominance and Faces Little Competition
Distribution Limited To Small Number of Food/drink/tobacco Specialists and Hotels
Relaxed Law Enforcement Supports Strong Forecast Period Growth
Market Background
Legislation
Table 18 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 33 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources