Jose Aldao SA in Hot Drinks Uruguay

Towards the end of the review period, Jose Aldao expanded its tea portfolio. The company is aiming to recover the leadership in sales it once had by competing in categories that are seeing more dynamic growth than black tea, an area which the company continues to dominate. This focus on broadening its range is expected to continue in the forecast period. Launches are notably likely to focus on fruit/herbal tea, where the company lacked a significant share at the end of the review period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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JOSE ALDAO SA IN HOT DRINKS URUGUAY
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Jose Aldao SA: Key Facts
Competitive Positioning
Summary 2 Jose Aldao SA: Competitive Position 2015