Travel and Tourism in Sri Lanka: Key Trends and Opportunities to 2016

Synopsis
The report provides comprehensive and in-depth analysis, information and insights related to tourist flows in Sri Lanka, including:
• Analysis of factors that influence demand in the Sri Lankan travel and tourism industry
• Historic and forecast tourist volumes covering the entire travel and tourism industry in Sri Lanka
• Detailed analysis of domestic, inbound and outbound tourist flows by geographic region and purpose of travel

Summary
Tourism is one of the important industries for the Sri Lankan economy, contributing over 8% to the country’s GDP every year. Strategically positioned at the crossroads of both western and eastern sea routes, the island nation continues to be a favorite destination when visiting South Asia. The country attracts tourists from across the globe; inbound tourist arrivals in the country reached over 856,000 in 2011. Inbound spending in the country increased from US$750 million in 2007 to US$1.3 billion in 2011, registering a CAGR of 140.6%. Foreign exchange receipts per tourist per day registered an annual growth of 8.4% to reach US$88 in 2010. The Asia-Pacific region and Europe remain the major source regions for inbound tourists in Sri Lanka, together accounting for over 85% of the total inbound visits in the review period. India continues to be the primary source market, accounting for around 20% of inbound traffic, followed by the UK and Germany with over 15% and 5% respectively. Leisure remained the main purpose of travel for inbound tourists in the review period, and accounted for 84.6% of the total visits in 2011.

Scope
This report provides an extensive analysis related to tourism demands and flows in Sri Lanka:
• It details historical values for Sri Lanka's tourism industry for 2007–2011, along with forecast figures for 2012–2016
• It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Sri Lanka

Reasons To Buy
• Take strategic business decisions using detailed historic and forecast data related to tourist flows in Sri Lanka
• Understand the demand factors within the Sri Lankan travel and tourism industry, along with key market trends and growth opportunities
• Analyze domestic, inbound and outbound tourist flows by geographic region and purpose of visit

Key Highlights
• Sri Lanka ranked as the 15th most attractive destination for tourism in the Asia-Pacific region in the World Economic Forum’s Travel and Tourism Competitive Index.
• Tourism is one of the important industries for the Sri Lankan economy, contributing over 8% to the country’s GDP every year. Strategically positioned at the crossroads of both western and eastern sea routes, the island nation continues to be a favorite destination when visiting South Asia.
• Foreign exchange receipts per tourist per day registered an annual growth of 8.4% to reach US$88 in 2010. The Asia-Pacific region and Europe remain the major source regions for inbound tourists in Sri Lanka, together accounting for over 85% of the total inbound visits in the review period. India continues to be the primary source market, accounting for around 20% of the inbound traffic, followed by the UK and Germany with over 15% and 5% respectively.
• The total employment generated in the Sri Lankan tourism industry increased from 124.9 million in 2009 to 132.1 million in 2010, recording an annual growth of 5.7%. • Close proximity to source markets such as India, the Middle East, the Maldives and Australia drives inbound travel into Sri Lanka.
• Although a small country, Sri Lanka offers good investment opportunities, particularly for small investors. The country’s open economy is known to be one of the most liberalized in South Asia, and the country offers investors constitutional guarantees on investment agreements, and complete repatriation of profits.
• Sri Lanka is home to eight UNESCO World Heritage Sites. These include the ancient cities of Sigiriya, Anuradhapura and Polonnaruwa, the central highlands area which comprises the Hortons Plains National Park and Knuckles Conservation Forest, the Dutch Fort in Galle, the Sinharaja Forest Reserve, the Golden Temple of Dambulla, and the Temple of the Tooth in Kandy. Ancient monuments such as Adam’s Peak and several Hindu and Buddhist temples in Sri Lanka attract significant numbers of tourists traveling for pilgrimage every year.
• The Sri Lankan government has initiated several developmental and promotional activities to boost tourism in the country. As part of its promotional campaign, the government declared 2011 as Visit Sri Lanka Year, with special attractions and festivals each month.

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
2 Executive Summary
3 Tourism Demand Factors
3.1 Typical Annual Employee Holiday Entitlement by Type
3.2 Total Population by Age
3.3 Male Population by Age
3.4 Female Population by Age
3.5 Number of Households
3.6 Mean Household Income
3.7 Number of Trips by Season
3.8 Number of Trips by Residents
3.9 Average Length of Tourism Trips
4 Tourism Flows
4.1 Analysis of Tourism Flows
4.2 Total Domestic Trips
4.3 Domestic Trips by Region
4.4 Domestic Trips by Purpose of Visit
4.4.1 Number of business trips by domestic tourists
4.4.2 Number of leisure trips by domestic tourists
4.4.3 Number of other personal trips by domestic tourists
4.4.4 Number of overnight stays on domestic trips
4.5 Total International Arrivals
4.6 Number of International Arrivals by Region of Origin
4.6.1 International arrivals by country of origin – Africa
4.6.2 International arrivals by country of origin – Asia-Pacific
4.6.3 International arrivals by country of origin – Europe
4.6.4 International arrivals by country of origin – North America
4.6.5 International arrivals by purpose of visit
4.6.6 Inbound business tourist volume trend
4.6.7 Inbound leisure tourist volume trend
4.6.8 Inbound other tourist volume trend
4.7 Total International Departures
4.7.1 Number of international departures by destination
4.7.2 International departures to Europe
4.7.3 International departures to North America
4.7.4 International departures by purpose of visit
4.7.5 Outbound business tourist volume trend
4.7.6 Outbound leisure tourist volume trend
4.7.7 Outbound other tourist volume trend
4.7.8 Number of overnight stays on international trips
5 Appendix
5.1 Methodology
5.2 Contact Us
5.3 About Timetric
5.4 Disclaimer


List of Tables
Table 1: Travel and Tourism Industry Definitions
Table 2: Sri Lanka – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Table 3: Sri Lanka – Total Population by Age (Million), 2007–2011
Table 4: Sri Lanka – Total Population by Age (Million), 2011–2016
Table 5: Sri Lanka – Male Population by Age (Million), 2007–2011
Table 6: Sri Lanka – Male Population by Age (Million), 2011–2016
Table 7: Sri Lanka – Female Population by Age (Million), 2007–2011
Table 8: Sri Lanka – Female Population by Age (Million), 2011–2016
Table 9: Sri Lanka – Number of Households (Million), 2007–2011
Table 10: Sri Lanka – Number of Households (Million), 2011–2016
Table 11: Sri Lanka – Mean Household Income (US$), 2007–2011
Table 12: Sri Lanka – Mean Household Income (US$), 2011–2016
Table 13: Sri Lanka – Number of Trips by Season (Million), 2007–2011
Table 14: Sri Lanka – Number of Trips by Season (Million), 2011–2016
Table 15: Sri Lanka – Number of Trips by Residents (Million), 2007–2011
Table 16: Sri Lanka – Number of Trips by Residents (Million), 2011–2016
Table 17: Sri Lanka – Average Length of Tourism Trip, 2007–2011
Table 18: Sri Lanka – Average Length of Tourism Trip, 2011–2016
Table 19: Sri Lanka – Total Domestic Trips (Million), 2007–2011
Table 20: Sri Lanka – Total Domestic Trips (Million), 2011–2016
Table 21: Sri Lanka – Number of Domestic Trips by Region (Thousand), 2007–2011
Table 22: Sri Lanka – Number of Domestic Trips by Region (Thousand), 2011–2016
Table 23: Sri Lanka – Domestic Trips by Purpose of Visit (Million), 2007–2011
Table 24: Sri Lanka – Domestic Trips by Purpose of Visit (Million), 2011–2016
Table 25: Sri Lanka – Domestic Business Trips (Million), 2007–2011
Table 26: Sri Lanka – Domestic Business Trips (Million), 2011–2016
Table 27: Sri Lanka – Domestic Leisure Trips (Million), 2007–2011
Table 28: Sri Lanka – Domestic Leisure Trips (Million), 2011–2016
Table 29: Sri Lanka – Other Personal Domestic Tourist Trips (Million), 2007–2011
Table 30: Sri Lanka – Other Personal Domestic Tourist Trips (Million), 2011–2016
Table 31: Sri Lanka – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Table 32: Sri Lanka – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Table 33: Sri Lanka – Total International Arrivals (Million), 2007–2011
Table 34: Sri Lanka – Total International Arrivals (Million), 2011–2016
Table 35: Sri Lanka – Number of International Arrivals by Region of Origin (Thousand), 2007–2011
Table 36: Sri Lanka – Number of International Arrivals by Region of Origin (Thousand), 2011–2016
Table 37: Sri Lanka – International Arrivals by Country of Origin – Africa (Thousand), 2007–2011
Table 38: Sri Lanka – International Arrivals by Country of Origin – Asia-Pacific (Thousand), 2007–2011
Table 39: Sri Lanka – International Arrivals by Country of Origin – Europe (Thousand), 2007–2011
Table 40: Sri Lanka – International Arrivals by Country of Origin – North America (Thousand), 2007–2011
Table 41: Sri Lanka – International Arrivals by Purpose of Visit (Thousand), 2007–2011
Table 42: Sri Lanka – International Arrivals by Purpose of Visit (Thousand), 2011–2016
Table 43: Sri Lanka – Inbound Business Tourist Volume (Thousand), 2007–2011
Table 44: Sri Lanka – Inbound Business Tourist Volume (Thousand), 2011–2016
Table 45: Sri Lanka – Inbound Leisure Tourist Volume (Million), 2007–2011
Table 46: Sri Lanka – Inbound Leisure Tourist Volume (Million), 2011–2016
Table 47: Sri Lanka – Inbound Other Tourist Volume (Thousand), 2007–2011
Table 48: Sri Lanka – Inbound Other Tourist Volume (Thousand), 2011–2016
Table 49: Sri Lanka – Total International Departures (Million), 2007–2011
Table 50: Sri Lanka – Total International Departures (Million), 2011–2016
Table 51: Sri Lanka – Number of International Departures by Destination (Thousand), 2007–2011
Table 52: Sri Lanka – Number of International Departures by Destination (Thousand), 2011–2016
Table 53: Sri Lanka – International Departures – Europe (Thousand), 2007–2011
Table 54: Sri Lanka – International Departures – North America (Thousand), 2007–2011
Table 55: Sri Lanka – International Departures by Purpose of Visit (Million), 2007–2011
Table 56: Sri Lanka – International Departures by Purpose of Visit (Million), 2011–2016
Table 57: Sri Lanka – Outbound Business Tourist Volume (Thousand), 2007–2011
Table 58: Sri Lanka – Outbound Business Tourist Volume (Thousand), 2011–2016
Table 59: Sri Lanka – Outbound Leisure Tourist Volume (Million), 2007–2011
Table 60: Sri Lanka – Outbound Leisure Tourist Volume (Million), 2011–2016
Table 61: Sri Lanka – Outbound Other Tourist Volume (Thousand), 2007–2011
Table 62: Sri Lanka – Outbound Other Tourist Volume (Thousand), 2011–2016
Table 63: Sri Lanka – Number of Overnight Stays (Million), 2007–2011
Table 64: Sri Lanka – Number of Overnight Stays (Million), 2011–2016


List of Figures
Figure 1: Sri Lanka – Typical Holiday Entitlement of Employees per Annum, 2007–2011
Figure 2: Sri Lanka – Total Population by Age (%), 2007–2011
Figure 3: Sri Lanka – Total Population by Age (%), 2011–2016
Figure 4: Sri Lanka – Male Population by Age (%), 2007–2011
Figure 5: Sri Lanka – Male Population by Age (%), 2011–2016
Figure 6: Sri Lanka – Female Population by Age (%), 2007–2011
Figure 7: Sri Lanka – Female Population by Age (%), 2011–2016
Figure 8: Sri Lanka – Number of Households (Million), 2007–2011
Figure 9: Sri Lanka – Number of Households (Million), 2011–2016
Figure 10: Sri Lanka – Mean Household Income (US$), 2007–2011
Figure 11: Sri Lanka – Mean Household Income (US$), 2011–2016
Figure 12: Sri Lanka – Number of Trips by Season (%), 2007–2011
Figure 13: Sri Lanka – Number of Trips by Season (%), 2011–2016
Figure 14: Sri Lanka – Number of Trips by Residents (Million), 2007–2011
Figure 15: Sri Lanka – Number of Trips by Residents (Million), 2011–2016
Figure 16: Sri Lanka – Average Length of Tourism Trip, 2007–2011
Figure 17: Sri Lanka – Average Length of Tourism Trip, 2011–2016
Figure 18: Sri Lanka – Total Domestic Trips (Million), 2007–2011
Figure 19: Sri Lanka – Total Domestic Trips (Million), 2011–2016
Figure 20: Sri Lanka – Number of Domestic Trips by Region (%), 2011–2016
Figure 21: Sri Lanka – Domestic Trips by Purpose of Visit (%), 2007–2011
Figure 22: Sri Lanka – Domestic Trips by Purpose of Visit (%), 2011–2016
Figure 23: Sri Lanka – Domestic Business Trips (Million), 2007–2011
Figure 24: Sri Lanka – Domestic Business Trips (Million), 2011–2016
Figure 25: Sri Lanka – Domestic Leisure Trips (Million), 2007–2011
Figure 26: Sri Lanka – Domestic Leisure Trips (Million), 2011–2016
Figure 27: Sri Lanka – Other Personal Domestic Tourist Trips (Million), 2007–2011
Figure 28: Sri Lanka – Other Personal Domestic Tourist Trips (Million), 2011–2016
Figure 29: Sri Lanka – Number of Overnight Stays on Domestic Trips (Million), 2007–2011
Figure 30: Sri Lanka – Number of Overnight Stays on Domestic Trips (Million), 2011–2016
Figure 31: Sri Lanka – Total International Arrivals (Million), 2007–2011
Figure 32: Sri Lanka – Total International Arrivals (Million), 2011–2016
Figure 33: Sri Lanka – Number of International Arrivals by Region of Origin (%), 2011 and 2016
Figure 34: Sri Lanka – International Arrivals by Leading Five Countries of Origin – Africa (%), 2007–2011
Figure 35: Sri Lanka – International Arrivals by Leading Five Countries of Origin – Asia-Pacific (%), 2007–2011
Figure 36: Sri Lanka – International Arrivals by Leading Five Countries of Origin – Europe (%), 2007–2011
Figure 37: Sri Lanka – International Arrivals by Country of Origin – North America (%), 2007–2011
Figure 38: Sri Lanka – International Arrivals by Purpose of Visit (%), 2007–2011
Figure 39: Sri Lanka – International Arrivals by Purpose of Visit (%), 2011–2016
Figure 40: Sri Lanka – Inbound Business Tourist Volume (Thousand), 2007–2011
Figure 41: Sri Lanka – Inbound Business Tourist Volume (Thousand), 2011–2016
Figure 42: Sri Lanka – Inbound Leisure Tourist Volume (Million), 2007–2011
Figure 43: Sri Lanka – Inbound Leisure Tourist Volume (Million), 2011–2016
Figure 44: Sri Lanka – Inbound Other Tourist Volume (Thousand), 2007–2011
Figure 45: Sri Lanka – Inbound Other Tourist Volume (Thousand), 2011–2016
Figure 46: Sri Lanka – Total International Departures (Million), 2007–2011
Figure 47: Sri Lanka – Total International Departures (Million), 2011–2016
Figure 48: Sri Lanka – Number of International Departures by Destination (%), 2011–2016
Figure 49: Sri Lanka – International Departures to Leading Five European Countries (%), 2007–2011
Figure 50: Sri Lanka – International Departures – North America (%), 2007–2011
Figure 51: Sri Lanka – International Departures by Purpose of Visit (%), 2007–2011
Figure 52: Sri Lanka – International Departures by Purpose of Visit (%), 2011–2016
Figure 53: Sri Lanka – Outbound Business Tourist Volume (Thousand), 2007–2011
Figure 54: Sri Lanka – Outbound Business Tourist Volume (Thousand), 2011–2016
Figure 55: Sri Lanka – Outbound Leisure Tourist Volume (Million), 2007–2011
Figure 56: Sri Lanka – Outbound Leisure Tourist Volume (Million), 2011–2016
Figure 57: Sri Lanka – Outbound Other Tourist Volume (Thousand), 2007–2011
Figure 58: Sri Lanka – Outbound Other Tourist Volume (Thousand), 2011–2016
Figure 59: Sri Lanka – Number of Overnight Stays (Million), 2007–2011
Figure 60: Sri Lanka – Number of Overnight Stays (Million), 2011–2016