Masterbatch Market - Global Trends & Forecasts to 2020

The masterbatch market is estimated to have accounted for USD 8.35 billion in 2014 and is projected to reach USD 12.61 billion by 2020, registering a CAGR of 7.0% between 2015 and 2020. The market is largely driven by the increased demand from the end-use industries such as packaging, consumer goods, and others.
“Color masterbatch to dominate the market with largest market share”
Color masterbatch is the most popular type of masterbatch. The demand of color masterbatch is mainly driven by the need of end-use industries such as packaging, consumer goods, textiles, and automotive to differentiate their products in the market. These end-use industries rely heavily on color for their marketing and branding strategies. Color masterbatch offers these companies the option of using customized colors. It is the largest segment of the masterbatch market, in terms of volume and value. The demand of color masterbatch can be attributed to the growing need of end-use industries to make their products visually appealing for customers.

“Packaging segment to capture the largest share of the masterbatch market”
The increase in movement of goods owing to globalization, liberalization, changing consumer lifestyles, and economic development has led to the increase in demand for better protection and handling of goods. The availability of wide variety of plastics and their adherence to regulatory standards make plastics the most extensively used material in packaging. Plastics also help provide better aesthetics to packaging as they offer ease in providing the required color, shape, size, utility, printing, weight, protection, and others. The growth of plastics in the packing industry is driving the demand of masterbatch. It is widely used in the plastics industry for coloring. The growing importance of color in marketing and branding activities is further fueling growth of the masterbatch market.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted as follows:
‧ By Company Type: Tier 1 (50%), Tier 2 (37%), and Tier 3 (13%).
‧ By Designation: C-level (46%), Director Level (33%), and Others (21%)
‧ By Region: North America (34%), Europe (31%), Asia-PacificA(23%), and RoW (12%).


The various key players profiled in the report includes A. Schulman, Inc. (U.S.), Cabot Corporation (U.S.), Clariant AG (Switzerland), Polyone Corporation (U.S.), Plastika Kritis S.A. (Greece), Ampacet Corporation (U.S.), Hubron International Ltd. (U.K.), Kunststof-Kemi Skandinavia A/S (Denmark), Polyplast Muller GmbH (Germany), and Tosaf Group (Israel).


The report will help the leading players/new entrants in this market in the following ways:
1. This report segments the masterbatch market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, and opportunities.
3. This report will help stakeholders to better understand the competitor and gain more insights to improve their position in the business. The competitive landscape includes new product developments, partnerships, mergers & acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.2.1 MARKETS COVERED 16
1.2.2 YEARS CONSIDERED FOR THE STUDY 16
1.3 CURRENCY AND PRICING 17
1.4 LIMITATIONS 17
1.5 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS 25
2.4.1 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE OPPORTUNITIES IN THE MASTERBATCH MARKET 29
4.2 MASTERBATCH MARKET: REGIONAL SEGMENTS 30
4.3 MASTERBATCH MARKET IN ASIA-PACIFIC 31
4.4 MASTERBATCH MARKET ATTRACTIVENESS 32
4.5 MASTERBATCH MARKET, BY TYPE 32
4.6 MASTERBATCH MARKET: DEVELOPING VS. DEVELOPED NATIONS 33
4.7 FASTEST-GROWING MARKETS, BY APPLICATION 33
4.8 LIFECYCLE ANALYSIS, BY REGION 34
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5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 MARKET SEGMENTATION 36
5.3 MARKET DYNAMICS 37
5.3.1 DRIVERS 37
5.3.1.1 Increasing use of plastics as a substitute for conventional materials 37
5.3.1.2 Widely preferred coloring method 38
5.3.1.3 Industrialization in Asia-Pacific and Latin America 38
5.3.2 RESTRAINTS 38
5.3.2.1 Cost competitiveness of color matching 38
5.3.3 OPPORTUNITIES 39
5.3.3.1 Innovations in additive masterbatch 39
5.3.3.2 Growth in Eastern Europe 39
5.4 VALUE CHAIN ANALYSIS 40
5.5 PORTER’S FIVE FORCES ANALYSIS 41
5.5.1 THREAT OF SUBSTITUTES 41
5.5.2 BARGAINING POWER OF SUPPLIERS 42
5.5.3 BARGAINING POWER OF BUYERS 42
5.5.4 THREAT OF NEW ENTRANTS 42
5.5.5 INTENSITY OF RIVALRY 42
6 MASTERBATCH MARKET, BY TYPE 43
6.1 INTRODUCTION 44
6.2 COLOR MASTERBATCH 46
6.3 ADDITIVE MASTERBATCH 48
6.4 WHITE MASTERBATCH 50
6.5 BLACK MASTERBATCH 52
6.6 FILLER MASTERBATCH 54
7 MASTERBATCH MARKET, BY APPLICATION 56
7.1 INTRODUCTION 57
7.2 PACKAGING 58
7.3 BUILDING & CONSTRUCTION 60
7.4 CONSUMER GOODS 62
7.5 AUTOMOTIVE 63
7.6 TEXTILES 65
7.7 OTHERS 66
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8 MASTERBATCH MARKET, BY REGION 68
8.1 INTRODUCTION 69
8.2 ASIA-PACIFIC 71
8.2.1 CHINA 74
8.2.2 INDIA 76
8.2.3 JAPAN 78
8.2.4 SOUTH KOREA 80
8.2.5 TAIWAN 82
8.3 EUROPE 84
8.3.1 GERMANY 86
8.3.2 FRANCE 88
8.3.3 ITALY 90
8.3.4 BENELUX 92
8.3.5 POLAND 94
8.3.6 U.K. 96
8.4 NORTH AMERICA 98
8.4.1 U.S. 100
8.4.2 CANADA 102
8.4.3 MEXICO 104
8.5 SOUTH AMERICA 106
8.5.1 BRAZIL 108
8.5.2 ARGENTINA 110
8.5.3 MIDDLE EAST & AFRICA 112
9 COMPETITIVE LANDSCAPE 115
9.1 OVERVIEW 115
9.2 NEW PRODUCT LAUNCHES: THE MOST POPULAR GROWTH STRATEGY 116
9.3 EUROPE: THE MOST ACTIVE REGION, 2011–2015 116
9.4 MAXIMUM DEVELOPMENTS RECORDED IN 2013 117
9.5 PLASTIKA KRITIS S.A.: THE MOST ACTIVE PLAYER BETWEEN 2011 AND 2015 118
9.6 COMPETITIVE SITUATIONS AND TRENDS 119
9.6.1 NEW PRODUCT LAUNCHES 119
9.6.2 EXPANSIONS 120
9.6.3 MERGERS & ACQUISTIONS 120
9.6.4 CONTRACTS & AGREEMENTS 121
9.6.5 JOINT VENTURES 122
9.6.6 RESEARCH & DEVELOPMENT 122
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10 COMPANY PROFILES 123
(Overview, Financial*, Products & Services, Strategy, and Developments)
10.1 INTRODUCTION 123
10.2 A. SCHULMAN, INC. 124
10.3 CABOT CORPORATION 127
10.4 CLARIANT AG 129
10.5 POLYONE CORPORATION 132
10.6 PLASTIKA KRITIS S.A. 135
10.7 AMPACET CORPORATION 138
10.8 HUBRON (INTERNATIONAL) LTD. 139
10.9 KUNSTSTOF-KEMI SKANDINAVIA A/S 140
10.10 POLYPLAST MULLER GMBH 141
10.11 TOSAF GROUP 142
*Details might not be captured in case of unlisted companies
11 APPENDIX 143
11.1 INSIGHTS FROM INDUSTRY EXPERTS 143
11.2 DISCUSSION GUIDE 144
11.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 147
11.4 AVAILABLE CUSTOMIZATIONS 148
11.5 RELATED REPORTS 149