Digital Signage Market - Global Forecast to 2022

“Increasing demand for digital signage in public & commercial sectors along with improvements in technology offerings & infrastructure expansions driving the digital signage market”
The digital signage market was valued at USD 16.88 billion in 2015 and is expected to reach USD 27.34 billion by 2022, at a CAGR of 6.7% between 2016 and 2022. The digital signage market is driven by factors such as the growth of commercial displays over consumer displays in digital signage, and cost effectiveness & assured return on investment. In addition, the rising demand of OLED-based displays and improvements in technology offerings & infrastructure expansions across the globe is driving the demand for digital signage systems.
“Digital signage expected to gain maximum traction in the commercial application, during the forecast period”
The commercial application sector is expected to hold the largest share of the digital signage market by 2022; this market would grow at the highest rate between 2016 and 2022. The major reason behind the growth of the market for commercial application is the rising implementation of displays for advertising.
“APAC expected to register highest growth rate in the digital signage market during the forecast period”
North America is estimated to hold the largest share of the digital signage market in 2015, whereas APAC is expected to register the highest CAGR. The increasing development in commercial, infrastructural, and institutional applications would create demand for digital signage in the APAC region.
In the process of determining and verifying the market size for several segments and subsegments gathered through the secondary research, extensive primary interviews were conducted with key people. The breakdown of the profile of primary participants is given below:
‧ By Company Type: Tier 1 – 23%, Tier 2 – 34%, and Tier 3 – 43%
‧ By Designation: C-Level – 35%, Directors – 29%, and Others – 36%
‧ By Region: North America – 45%, Europe – 26%, APAC – 17%, and RoW – 12%
Digital signage is one of the most promising and upcoming media in the field of information and advertising network. Technological innovations such as touchscreen technology, near field communication, and so on have created opportunities for this market.

Key players in digital signage market profiled in the report are as follows:
1. ADFLOW Networks Inc. (Canada)
2. AU Optronics Corporation (Taiwan)
3. LG Display Co., Ltd. (South Korea)
4. NEC Display Solutions Ltd. (Japan)
5. Omnivex Corporation (Canada)
6. Panasonic Corporation (Japan)
7. Planar Systems, Inc. (U.S.)
8. Samsung Electronics Co., Ltd. (South Korea)
9. Sharp Corporation (Japan)
10. Sony Corporation (Japan)

The report would help leaders or new entrants in this market in the following ways:
1. This report segments the digital signage market comprehensively and provides the closest approximations of the market size numbers for the overall market and the subsegments across different applications and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key drivers, restraints, challenges, and opportunities.
3. This report would help stakeholders better understand competitors and gain insights to enhance their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers & acquisitions.

1 INTRODUCTION 20
1.1 OBJECTIVES OF THE STUDY 20
1.2 MARKET DEFINITION 20
1.3 STUDY SCOPE 21
1.3.1 MARKETS COVERED 21
1.3.2 YEARS CONSIDERED FOR THE STUDY 24
1.4 CURRENCY 24
1.5 LIMITATIONS 24
1.6 STAKEHOLDERS 25
2 RESEARCH METHODOLOGY 26
2.1 RESEARCH DATA 27
2.1.1 SECONDARY DATA 27
2.1.1.1 Key data from secondary sources 27
2.1.2 PRIMARY DATA 28
2.1.2.1 Key data from primary sources 28
2.1.2.2 Key industry insights 29
2.1.2.3 Breakdown of primaries 29
2.2 FACTOR ANALYSIS 30
2.2.1 INTRODUCTION 30
2.2.2 DEMAND-SIDE ANALYSIS 30
2.2.2.1 Growing demand for self-service systems in retail and hospitality sectors 30
2.2.3 SUPPLY-SIDE ANALYSIS 31
2.2.3.1 Increasing innovations in the digital signage market with new product launches according to customers’ demands 31
2.3 MARKET SIZE ESTIMATION 32
2.3.1 BOTTOM-UP APPROACH 33
2.3.2 TOP-DOWN APPROACH 34
2.4 MARKET SHARE ESTIMATION 35
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 35
2.6 RESEARCH ASSUMPTIONS 36
3 EXECUTIVE SUMMARY 37
4 PREMIUM INSIGHTS 42
4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF THE DIGITAL SIGNAGE MARKET 42
4.2 DIGITAL SIGNAGE MARKET, BY PRODUCT 43
4.3 DIGITAL SIGNAGE MARKET, BY TYPE 43
4.4 NORTH AMERICA HELD A MAJOR SHARE OF THE OVERALL DIGITAL SIGNAGE MARKET IN 2015 44
4.5 DIGITAL SIGNAGE MARKET, BY APPLICATION 45
4.6 DIGITAL SIGNAGE HARDWARE MARKET, BY TYPE 45
5 MARKET OVERVIEW 46
5.1 INTRODUCTION 47
5.2 MARKET EVOLUTION 47
5.3 MARKET SEGMENTATION 48
5.3.1 BY PRODUCT 48
5.3.2 BY OFFERING 48
5.3.3 BY APPLICATION 49
5.3.4 BY GEOGRAPHY 49
5.4 MARKET DYNAMICS 50
5.4.1 DRIVERS 51
5.4.1.1 Growth of commercial displays over consumer displays in digital signage 52
5.4.1.2 Cost effectiveness and assured return on investment 52
5.4.1.3 Increasing need of reducing the wastage of paper and being environment-friendly 53
5.4.1.4 Rising demand of OLED-based displays 53
5.4.1.5 Improvements in technology offerings and infrastructure expansions 53
5.4.2 RESTRAINTS 54
5.4.2.1 Lack of standards for interoperability between devices 54
5.4.3 OPPORTUNITIES 55
5.4.3.1 Exploration of interactive capabilities of digital signage systems 55
5.4.3.2 Growth in emerging display technologies 56
5.4.3.3 Growth in the demand for signage solutions in retail, hospitality, and government sectors 56
5.4.3.4 Increased focus on R&D activities in the digital signage industry 56
5.4.4 CHALLENGES 57
5.4.4.1 Developing equipment suitable for all weather conditions 57
6 INDUSTRY TRENDS 58
6.1 INTRODUCTION 58
6.2 VALUE CHAIN ANALYSIS 58
6.3 PORTER’S FIVE FORCES ANALYSIS 59
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 61
6.3.2 THREAT OF NEW ENTRANTS 62
6.3.3 THREAT OF SUBSTITUTES 63
6.3.4 BARGAINING POWER OF BUYERS 64
6.3.5 BARGAINING POWER OF SUPPLIERS 65
7 DIGITAL SIGNAGE MARKET, BY PRODUCT 66
7.1 INTRODUCTION 67
7.2 KIOSKS 68
7.2.1 INTERACTIVE 68
7.3 MENU BOARDS 68
7.3.1 INTERACTIVE 68
7.3.2 NON-INTERACTIVE 69
7.4 BILLBOARDS 69
7.4.1 INTERACTIVE 69
7.4.2 NON-INTERACTIVE 69
7.5 SIGNBOARDS 70
7.5.1 INTERACTIVE 70
7.5.2 NON-INTERACTIVE 70
7.6 OTHERS 71
8 DIGITAL SIGNAGE MARKET, BY OFFERING 73
8.1 INTRODUCTION 74
8.2 HARDWARE 76
8.2.1 DISPLAY PANELS 82
8.2.1.1 Display panel, by type 82
8.2.1.1.1 LCD display 82
8.2.1.1.1.1 Passive matrix LCD 83
8.2.1.1.1.2 Twisted nematic (TN) 84
8.2.1.1.1.3 Super twisted nematic (STN) 84
8.2.1.1.1.4 Film compensated super twisted nematic (FSTN) 84
8.2.1.1.1.5 Active matrix LCD 84
8.2.1.1.1.6 Thin film transistor LCD 84
8.2.1.1.1.7 Thin film diode LCD 84
8.2.1.1.2 OLED display 85
8.2.1.1.3 Others 85
8.2.1.2 Display panel, by form factor 88
8.2.1.2.1 Flat display panel 88
8.2.1.2.2 Flexible display panel 89
8.2.1.3 Display panel, by resolution 90
8.2.1.3.1 8K 90
8.2.1.3.2 4K 90
8.2.1.3.3 WQHD/2K 90
8.2.1.3.4 FHD 90
8.2.1.3.5 HD 90
8.2.1.3.6 Others 91
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8.2.1.4 Display panel, by size 92
8.2.1.4.1 Below 19 inches 92
8.2.1.4.2 Between 19 and 32 inches 92
8.2.1.4.3 Between 32 and 52 inches 93
8.2.1.4.4 Between 52 and 105 inches 93
8.2.1.5 Display panel, by brightness 95
8.2.1.5.1 0–500 nits 95
8.2.1.5.2 500–1000 nits 95
8.2.1.5.3 1000 nits and above 96
8.2.2 MEDIA PLAYERS 97
8.2.3 PROJECTORS 100
8.2.4 MOUNTS AND OTHER ACCESSORIES 102
8.3 SOFTWARE 104
8.3.1 EDGE SERVER SOFTWARE 110
8.3.2 DISTRIBUTING & SCHEDULING SOFTWARE 113
8.3.3 CONTENT MANAGEMENT SOFTWARE 115
8.3.4 OTHERS 118
8.4 SERVICES 120
8.4.1 INSTALLATION SERVICES 125
8.4.2 MAINTENANCE & SUPPORT SERVICES 127
8.4.3 OTHER SERVICES 129
9 DIGITAL SIGNAGE MARKET, BY APPLICATION 132
9.1 INTRODUCTION 133
9.2 COMMERCIAL 136
9.2.1 RETAIL 138
9.2.1.1 Indoor advertisement 138
9.2.1.2 Outdoor advertisement 139
9.2.2 CORPORATE 139
9.2.2.1 Indoor advertisement 139
9.2.2.2 Outdoor advertisement 140
9.2.3 HEALTHCARE 140
9.2.3.1 Indoor advertisement 141
9.2.3.2 Outdoor advertisement 141
9.2.4 HOSPITALITY 141
9.2.4.1 Outdoor advertisement 142
9.2.5 GOVERNMENT 143
9.2.5.1 Indoor advertisement 143
9.2.5.2 Outdoor advertisement 143
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9.3 INFRASTRUCTURAL 144
9.3.1 TRANSPORTATION 146
9.3.1.1 Indoor advertisement 147
9.3.1.2 Outdoor advertisement 147
9.3.2 ENTERTAINMENT 148
9.3.2.1 Indoor advertisement 148
9.3.2.2 Outdoor advertisement 148
9.4 INSTITUTIONAL 149
9.4.1 BANKING 151
9.4.1.1 Indoor advertisement 151
9.4.1.2 Outdoor advertisement 151
9.4.2 EDUCATION 152
9.4.2.1 Indoor advertisement 152
9.4.2.2 Outdoor advertisement 152
9.5 INDUSTRIAL 153
9.5.1.1 Indoor advertisement 153
9.5.1.2 Outdoor advertisement 153
9.6 OTHER APPLICATIONS 154
9.6.1.1 Indoor advertisement 155
9.6.1.2 Outdoor advertisement 155
10 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 156
10.1 INTRODUCTION 157
10.2 NORTH AMERICA 160
10.2.1 NORTH AMERICA: A LUCRATIVE MARKET FOR DIGITAL SIGNAGE SYSTEMS 160
10.2.2 U.S. 163
10.2.2.1 U.S.to be the largest market in North America 163
10.2.3 CANADA 163
10.2.3.1 Canada estimated to be the fastest-growing market in North America during the forecast period 163
10.2.4 MEXICO 163
10.2.4.1 Digital signage market in Mexico still in the growth phase 163
10.3 EUROPE 164
10.3.1 EUROPE HELD THE SECOND-LARGEST SHARE OF THE DIGITAL SIGNAGE MARKET IN 2015 164
10.3.2 U.K. 165
10.3.2.1 U.K. is a large market for digital signage systems in Europe 165
10.3.3 GERMANY 166
10.3.3.1 Germany expected to register the highest growth rate in the European digital signage market during the forecast period 166
10.3.4 FRANCE 166
10.3.4.1 France growing gradually in the digital signage market 166
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10.3.5 REST OF EUROPE 166
10.3.5.1 Norway–an emerging market with significant potential 166
10.4 ASIA-PACIFIC (APAC) 167
10.4.1 APAC: A SUBTANTIALLY MATURE MARKET DRIVEN BY THRIVING ECONOMIES 167
10.4.2 CHINA 170
10.4.2.1 China: One of the fastest-developing countries in the global digital signage market 170
10.4.3 JAPAN 170
10.4.3.1 Japan held a large share of the total digital signage market in APAC, in 2015 170
10.4.4 SOUTH KOREA 171
10.4.4.1 South Korea expected to register a significant growth rate during the forecast period 171
10.4.5 REST OF APAC 171
10.4.5.1 India, Thailand and Singapore to be emerging markets for digital signage 171
10.5 REST OF THE WORLD (ROW) 172
10.5.1 MARKET IN ROW STILL IN THE INITIAL STAGE 172
10.5.2 MIDDLE EAST & AFRICA 173
10.5.2.1 Middle East & Africa to witness rapid growth in the advertisement industry 173
10.5.3 SOUTH AMERICA 174
10.5.3.1 Relatively low adoption rate of digital signage in South America 174
11 COMPETITIVE LANDSCAPE 175
11.1 INTRODUCTION 175
11.2 MARKET SHARE ANALYSIS OF THE DIGITAL SIGNAGE MARKET 176
11.3 COMPETITIVE SITUATIONS AND TRENDS 177
11.3.1 NEW PRODUCT LAUNCHES 179
11.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS,CONTRACTS, & JOINT VENTURES 181
11.3.3 EXPANSIONS 182
11.3.4 MERGERS & ACQUISITIONS 182
12 COMPANY PROFILES 183
(Overview, Products and Services, Financials, Strategy & Development)*
12.1 INTRODUCTION 183
12.2 SAMSUNG ELECTRONICS CO., LTD. 184
12.3 LG DISPLAY CO., LTD. 187
12.4 SONY CORPORATION 190
12.5 SHARP CORPORATION 193
12.6 NEC DISPLAY SOLUTIONS LTD. 196
12.7 ADFLOW NETWORKS INC. 198
12.8 AU OPTRONICS CORPORATION 200
12.9 OMNIVEX CORPORATION 203
12.10 PANASONIC CORPORATION 205
12.11 PLANAR SYSTEMS, INC. 208
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
13 APPENDIX 211
13.1 INSIGHTS OF INDUSTRY EXPERTS 211
13.2 DISCUSSION GUIDE 212
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 215
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 217
13.5 AVAILABLE CUSTOMIZATIONS 219
13.6 RELATED REPORTS 219