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Operators' Application store strategies in Asia-Pacific
Publisher: Analysys Mason
Published: 2013/03/20
As app downloads approach or even exceed 100 billion per year worldwide, all operators must provide access to apps because customers view this, or they soon will, as an essential attribute of any mobile service. Proper positioning in this market can provide a range of direct and indirect benefits, but the wrong approach can be costly, both in terms of expenditure and loss of position in a rapidly evolving market.