Convergence in Developed Asia Pacific: Operator Strategies Move beyond Bundling to VAS

Product Synopsis
Advanced broadband markets in parts of Asia-Pacific show high adoption of fiber, multiplay, 3G and 4G, setting the stage for convergence. With smart living providing a next step beyond cloud and multiscreen access, operators are looking to take advantage of convergence to reduce churn and introduce new value-added services. This report presents case studies on Chunghwa, NTT, PCCW, SingTel, StarHub and Taiwan Mobile, and examines how these different operators are approaching convergent offers.

Introduction and Landscape
Advanced broadband markets in parts of Asia-Pacific show high adoption of fiber, multiplay, 3G and 4G, setting the stage for convergence. Operators are looking to take advantage of convergence to reduce churn and introduce new value-added services. Cloud and multiscreen access are becoming standard elements of bundles, providing access to content across a wide plethora of devices; home hub device penetration is increasing, and provides a portal to a range of services; and healthcare, surveillance and home automation provide new revenue opportunities for established players. This report presents case studies on Chunghwa, NTT, PCCW, SingTel, StarHub and Taiwan Mobile, and examines how these different operators are approaching convergent offers. We conclude with some recommendations.

Introduction

Convergence strategies

Market detail: Case studies

Conclusions: Key findings and recommendations