Baby Food in China 2014

Summary
“Baby Food in China” is a new report by ERC that analyzes the Baby Food industry demand prospects in China, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in China along with the foreign trade involving the Baby Food industry.

Key Findings
- Despite the one-child policy, the number of live births has been growing since 2007 apart from a dip in 2010. The number of babies born in 2013 was 2.8% up on the 2007 level, with particularly strong growth witnessed in 2012.

- The market for baby food in China has consequently risen by 29% over the past six years in volume terms in 2013. Most sectors of the baby food market experienced an increase in consumption during the survey period, the exception being cereals.

- The share held by cereals has fallen back quite sharply since 2007 - from 8.6% to 6.1% - although consumption has been more or less static since 2010.

Synopsis
- “Baby Food in China” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in China.

- This report is the result of ERC's extensive market research covering Baby Food in China. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in China.

- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into China Baby Food industry.

- This report provides detailed data for the various companies operating in the Baby Food industry in China along with their key focus product sectors.

- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- This report also provides an overview of Food Retailing in China, with a mention of the major Food retailers in the country, along with the Food distribution in China.

- This report also provides future projections of the Baby Food industry in China considering various trends which are likely to affect the industry.

Reasons?To?Buy
- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in China market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Segmentation
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares by Sector, 2013
The Future
Projected Market Size and Growth Rates, 2013-2020
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2003-2013
Live Births by Province, 2011 and 2012
Births by Age of Mother, 2012
Income and Expenditure
Rural/Urban Population Breakdown, 2002-2012
Annual Per Capita Disposable Income, 2000-2012
Population and Income, Urban and Rural, 2012
Food Consumption, 2007-2012
Food Expenditure, 2007-2012
Food Expenditure by Province, 2012
Breakdown of Urban Population by Income Group, 2012
Ownership of Household Durables
Ownership of Durable Consumer Goods, 1990-2012
Regional Profile
East Coast
Population and Income Profile, Central East Coast, 2002 and 2012
North East
Population and Income Profile, North East China, 2002 and 2012
Central China
Population and Income Profile, Central China, 2002 and 2012
West
Population and Income Profile, West China, 2002 and 2012

Breast-Feeding: Policy and Practice
Exclusive Breastfeeding Rates, 1998-2008
China Breastfeeding Duration - Age at Which Breastfeeding
Stopped, 2011
Exclusive Breastfeeding Rates by Location, 1997-2009
Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005
Breastfeeding Rates by Age of Baby, Zhejiang Province, 2004-2005
Exclusive Breastfeeding Rates by Age of Baby, Zhejiang Province,
2004-2005
Geographical Variation in Breastfeeding Rates before Discharge
Geographical Variation in Breastfeeding Rates at 1 Month
Geographical Variation in Breastfeeding Rates at 2 Months
Geographical Variation in Breastfeeding Rates at 3 Months
Geographical Variation in Breastfeeding Rates at 4 Months
Advertising and Legislation
Food Safety
Key Purchasing Criteria for Infant Formula, 2013
Women in the Workforce
Female Labour Force Participation, 2007-2012
Maternity Legislation
Social Trends
Trends in Marriages and Divorces, 1985-2012
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Share Trends, Value, 2007-2013
Baby Food: Manufacturer Share Trends, Volume, 2007-2013
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013

Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Segmentation by Type, 2007-2013
Market Segmentation by Price Positioning, Value, 2009-2013
Market Segmentation by Price Positioning, Volume, 2009-2013
Milk Prices
Baby Milks: Prices by Type of Packaging, 2014
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Price Reductions Announced in July, 2013
Manufacturers and Brands
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Manufacturer Shares, Value, 2007-2013
Leading Manufacturers of Infant Formula: Shares Through Physical
Outlets, 2013 and 2014
Baby Milks: Manufacturer Shares by Distribution Channel, Value, 2013
Leading Brands in Online Shopping Sites, by Stage, 2014
Baby Milks: Manufacturers and Brands, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Meals: Manufacturer Shares, Volume, 2007-2013
Baby Meals: Manufacturer Shares, Value, 2007-2013

Finger Foods
Key Features and Developments
Finger Foods: Sector Trends, 2007-2013
Per Capita Trends
Finger Foods: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Finger Foods: Manufacturer Shares, Volume, 2007-2013
Finger Foods: Manufacturer Shares, Value, 2007-2013
Baby Drinks
Key Features and Developments
Baby Drinks: Sector Trends, 2007-2013
Per Capita Trends
Drinks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Drinks: Manufacturer Shares, Volume, 2007-2013
Other Baby Food
Key Features and Developments
Manufacturers and Brands
Distribution
Retailing
Distribution Channels
Retail Sales
Retail Sales of Consumer Goods, 2007-2013
Retail Structure
Number of Chain Outlets over a Designated Size, 2007-2012
Retail Outlets by Type of Ownership, 2007-2012
Number of Retail Chain Outlets by Store Type, 2009-2012
Profile of Retail Chains by Outlet Type, 2012
Number of Retail Outlets, 2006-2009
Grocery Sales by Channel, 2013
Leading Food Retailers in China by Number of Outlets, 2007-2013
Leading Food Retailers in China by Turnover, 2007-2013
Grocery Share of Modern Retail in Urban China, 2011-2013
Leading Supermarket and Neighbourhood Store Retailers, 2011

Leading Hypermarket and Supermarket Retailers, 2011
Major Convenience Store Chains, 2009 and 2011
Regional Variations in Retailing
Breakdown of Modern Retail Outlets by Size of City, 2004-2009
Importance of Modern Retail Outlets by Size of City, 2009
Grocery Sales by Channel and City Tier, 2012
China Retail Enterprises above Designated Size by Region, 2012
Major Supermarket/Hypermarket Chains, Shanghai, 2007-2013
Major Supermarket/Hypermarket Chains, Guangdong, 2003 and 2007
Major Convenience Stores Chains, Guangzhou, 2013
Leading Supermarkets and Hypermarkets, Beijing, 2013
Main Supermarket Operators by Region, 2012
International Retailers' Supermarkets and Hypermarket Store Numbers
in Leading Cities, 2012
Baby Food Retailing
Sales of Baby Food by Outlet Type, 2006-2013
Sales of Infant Formula by Outlet Type, 2010 and 2012
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Facings Allocation by City and Sector
Facings Analysis by Manufacturer and Product Type
Facings Allocation by Sector and City
Facings Allocation by Manufacturer and City
Milks
Milks: Facings Allocation by Manufacturer and City
Milks: Facings Allocation by Pack Type
Milks: Facings Allocation by Pack Size
Milks: Facings Allocation by Country of Origin
Cereals
Cereals: Facings Allocation by Manufacturer and City
Cereals: Facings Allocation by Pack Type
Cereals: Facings Allocation by Pack Size
Wet Savoury Meals
Wet Savoury Meals: Facings Allocation by Manufacturer and City
Wet Savoury Meals: Facings Allocation by Pack Type
Wet Savoury Meals: Facings Allocation by Pack Size
Wet Sweet Meals
Wet Sweet Meals: Facings Allocation by Manufacturer and City
Wet Sweet Meals: Facings Allocation by Pack Type
Wet Sweet Meals: Facings Allocation by Pack Size

Dry Meals
Dry Meals: Facings Allocation by Manufacturer and City
Dry Meals: Facings Allocation by Pack Size
Drinks
Finger Foods
Finger Foods: Facings Allocation by Manufacturer and City
Finger Foods: Facings Allocation by Pack Size
The Suppliers
Production and Trade
Production
Domestic/Imported Baby Food, by Sector, 2012-2014
Number of Infant Formula Manufacturers with CNCA Approval,
by Region, 2014
Infant Formula Manufacturers with CNCA Approval, 2014
Imports
Milks and Cereals: Import Trends, 2007-2013
Imports of Milks and Cereals by Country of Origin, Volume, 2007-2013
Imports of Milks and Cereals by Country of Origin, Value, 2007-2013
Baby Meals: Import Trends, Volume, 2007-2013
Baby Meals: Import Trends, Value, 2007-2013
Imports of Baby Meals by Country of Origin, Volume, 2008-2013
Imports of Baby Meals by Country of Origin, Value, 2008-2013
Exports
Milks and Cereals: Export Trends, 2007-2013
Exports of Milks and Cereals by Country of Destination, Volume,
2007-2013
Exports of Milks and Cereals by Country of Destination, Value, 2007-2013
Baby Meals: Export Trends, Volume, 2007-2013
Baby Meals: Export Trends, Value, 2007-2013
Exports of Baby Meals by Country of Destination, Volume, 2008-2013
Exports of Baby Meals by Country of Destination, Value, 2008-2013
Industry Structure
Introduction
Structure of the Baby Food Industry
Company Profiles
Market Representation
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013

Nestle (China) Ltd/Shuangcheng Nestle Co Ltd/
Shanghai Wyeth Nutritional Co Ltd
Nestle: Market Representation, 2013
Mead Johnson Nutrition Co Ltd
Mead Johnson: Market Representation, 2013
Mead Johnson: Sales in China and Hong Kong, 2007-2013
Hangzhou Beingmate Group
Hangzhou Beingmate: Market Representation, 2013
Danone
Danone: Market Representation, 2013
Dumex: Trends in Turnover, 2007-2013
Breakdown of Sales by Positioning, 2007-2010
Inner Mongolia Yili Industrial Group Co Ltd
Yili: Market Representation, 2013
Abbott (Guangzhou) Nutritionals Ltd
Abbott: Market Representation, 2013
Heinz (China) Investment Co Ltd China
Heinz: Market Representation, 2013
Biostime
Biostime: Market Representation, 2013
Biostime: Financial Highlights, 2008-2013
Biostime: Breakdown of Turnover, 2010-2013
Mengniu/Yashili Group Co Ltd
Yashili: Market Representation, 2013
Mengniu: Breakdown of Sales by Product Type, 2010-2014
Yashili: Financial Highlights, 2007-2013
Yashili: Breakdown of Sales by Product Type, 2007-2013
Yashili: Breakdown of Sales of Infant Formulae by Location, 2009-2013
FrieslandCampina China
FrieslandCampina: Market Representation, 2013
Synutra International Inc/Sheng Yuan
Synutra: Market Representation, 2013
Synutra: Revenue and Profit Trends, 2007-2014
Synutra: Breakdown of Sales, 2008-2014
Feihe International Inc
Feihe International: Market Representation, 2013
Feihe: Financial Highlights, 2008-2012
Feihe: Breakdown of Sales by Product Type, 2010-2012
Feihe: Breakdown of Sales of Infant Milk Powder, First Nine
Months, 2013
Heilongjiang Wondersun Dairy Co Ltd
Wondersun: Market Representation, 2013
Other Manufacturers
Ausnutria Dairy (China) Company Ltd
Bright Dairy
Daqing Dairy Holdings Ltd

Emerald Dairy Inc
Shanghai Fangguang Foods Company
Hong Kong Wissun Group
Hunan Yahua Nanshan Dairy
Rodobo
Shijiazhuang Sanlu Group Co Ltd
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Future Projections
Baby Food: Market Value Forecast, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Political and Economic Summary
Economic Background
Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population of Largest Cities, 2010
Appendix: Storecheck Results
Beijing
Milks
Cereals
Dry Meals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods
Shanghai
Milks
Cereals
Dry Meals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods
Chengdu
Milks
Cereals
Dry Meals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods