Report on Health Food Industry in China Proposal

1. INTRODUCTION
With living standard improving, the demand for health product increases as well. In general, the health food market in China demonstrates an increasing trend. It was estimated that the total sales of health food in China was nearly RMB140 billion by 2013. Based on market segment, the health food industry in China can be divided into several categories, namely, dietary supplements, weight management, children’s dietary supplements, traditional nutrition health food, etc., of which dietary supplements is the most popular one.
With the release of The Food Industry Second Five Year Plan, health food industry demonstrates a promising future. It is estimated that by 2019, the sales of health food in China will reach RMB300 billion.
In this report, ASKCI analyzes health food in China to provide understanding of this industry in terms of market demand, product category, key players, etc. Meanwhile, recommendations will be given at the end of the report to describe the prospect and provide forward-thinking strategies.

3. MAIN CONTENT

Part Contents
Executive Summary
Definition and Methodology
I Introduction to Health Food in China
I-1 Characteristics of Health Food Industry
I-2 Health Care Spending Trend
I-3 Development of Health Food Industry
I-4 Current Situation of Health Food Industry
II Market Analysis of Health Food Industry in China
II-1 Market Size
II-2 Product Structure
II-3 Market Segment
II-4 Brand Structure
II-5 Distribution Channel
III Import and Export Analysis of Health Food Industry
IV Analysis of Sports Nutrition Industry in China
IV-1 Development of Sports Nutrition in the Globe
IV-2 Development of Sports Nutrition in China
V Product Analysis of Health Food Industry in China
V-1 Immune Health Support
V-1.1 Product Number
V-1.2 Product Category of Some Companies
V-2 Reduce Blood Lipid
V-3 Reduce Blood Glucose
V-4 Antioxidants
V-5 Improve Memory
V-6 Relieve Vision Fatigue
V-7 Improve Lead Release
V-8 Clear Throat
V-9 Reduce Blood Pressure
V-10 Improve Sleep
V-11 Increase Lactation
V-12 ……
VI Key Listed Companies of Health Food Industry in China
VI-1 Dong-E-E-Jiao Co., Ltd.
VI-1.1 Development Overview
VI-1.2 Main Products
VI-1.3 Competitive Advantage
VI-1.4 Development Strategy
VI-2 Shanghai Jiao Da Onlly Co., Ltd.
VI-3 Shenzhen Neptunus Bioengineering Co., Ltd.
VI-4 Chongqing Taiji Industry (Group) Co., Ltd.
VI-5 Hainan Yedao Co., Ltd.
VI-6 Joincare Pharmaceutical Industry Group Co., Ltd.
VI-7 Harbin Pharmaceutical Group Co., Ltd.
VII Key Non-listed Companies of Health Food Industry in China
VII-1 Amway China
VII-2 Nanfang Lee Kum Kee Co., Ltd.
VII-3 Perfect (China) Co., Ltd.
VII-4 Herbalife (China) Health Product Co., Ltd.
VII-5 Yessamin (Nantong) Health Co., Ltd.
VII-6 Shandong Tiandijian Biological Engineering Co., Ltd.
VII-7 Zhen-Ao Group
VII-8 Shenzhen Wanji Pharmaceutical Co., Ltd.
VIII Prospect of Health Food Industry in China
IX Conclusion and Recommendations
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