ICT investment trends in Norway and Denmark; Enterprise ICT spending patterns through to the end of 2016

Summary
The economy in the Norwegian and Danish (NandD) region has been forecasted to stay on a robust growth track in 2015, with various disruptive technologies helping enterprises to increase their revenues. This positive situation is going to motivate Norwegian and Danish enterprises to expand their operations, and achieve sustainable economic growth in the region.

Key Findings
- Kable's survey shows that NandD enterprises are increasing their investments in hardware and software in 2015, when compared to 2014

- Same proportion of enterprises in the region are expected to invest in each of the segments of private and public cloud in 2015

- NandD enterprises are most satisfied with their security vendors

Synopsis
ICT investment trends in Norway and Denmark presents the findings from a survey of 44 NandD enterprises regarding their Information and Communications Technology (ICT) investment trends. The survey investigates how NandD enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies enterprises are investing in, including enterprise applications, business intelligence, security, content management, and green IT and virtualization. Understand the approach adopted by enterprises in Norway and Denmark to purchase technology and get a better insight into ICT vendors and services providers when pitching their solutions to enterprises in the region.

In particular, it provides an in-depth analysis of the following:

- How ICT budgets are set to change in 2015 in terms of their overall size

- Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

- Distribution of ICT money in areas such as the networks, applications, service desk, and data centers

- Which ICT functions NandD enterprises are interested in outsourcing

- NandD enterprises' investment priorities based on their budget allocations across core technology categories such as enterprise applications, business intelligence, security, content management, and green IT and virtualization.

- Factors that are influencing NandD enterprises' investments in each technology category

- How NandD enterprises' IT budgets are currently allocated across various segments within a technology category

- NandD enterprises' distribution of their ICT budget across various segments within a technology category

- Vendor satisfaction ratings for various core and advanced technology categories

- Insight into NandD enterprises' preferred buying approaches

- Business and IT objectives that NandD enterprises are looking to achieve through their IT investment strategies

- Factors that are influencing NandD enterprises' decisions to select an ICT provider

Reasons?To?Buy
- Understand how the NandD enterprise ICT landscape is set to change in 2015 to prioritize your target market

- Comprehend how ICT money is being allocated by NandD enterprises in specific verticals and size bands to improve your market penetration

- Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

- Realign your sales initiatives by understanding the current strategic objectives of NandD enterprises

- Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise applications, business intelligence, security, content management, and green IT and virtualization)

- Prioritize your focus areas by understanding which factors are influencing NandD enterprises' decisions when selecting an ICT provider

- Understand the changes in customers' priorities and identify the business and IT objectives that NandD enterprises are looking to achieve through their ICT investment strategies

1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdown
1.4.3 Third party IT services expenditure
1.4.4 Cloud computing budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor satisfaction
2.1 Introduction
2.1.1 Enterprise applications
2.1.2 Business intelligence
2.1.3 Security products
2.1.4 Content management solutions
2.1.5 Green IT and virtualization
3 ICT procurement trends
3.1 Introduction
3.2 General IT objectives influencing technology provider satisfaction among NandD enterprises
3.3 Business objectives and IT objectives influencing IT investment strategy
3.4 ICT provider selection
4 Summary
4.1 Uplift in economic conditions of Norway and Denmark are acting as a catalyst for the adoption of various disruptive technologies
5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authors