Pet Food and Care Product Innovation Update - May 2014

Summary
Our Product Innovation Update series draws out some of the major themes and trends identified through the innovation captured and reported on by Canadean over the previous month, focusing on the pet food and care category.


Synopsis
- Highlights recent innovation in pet food and care.

- Identifies the underlying trends driving product innovation in pet food and care.

Reasons?To?Buy
- What does recent product innovation say about trends in pet food and care?

- What trends are expected to influence the pet food and care market in the future?

Key Highlights
A feature innovation of the month, with analyst interpretation of the market context.

Trend-focused analysis of other interesting innovations.