Pet Food and Care Innovation Update: Q1 2015

Summary
Our Innovation Update series draws out some of the major themes and trends identified through the innovation captured and reported on by Canadean over the previous quarter, focusing on the pet food and care category.


Synopsis
- Highlights recent innovation in pet food and care.

- Identifies the underlying trends driving product innovation in pet food and care.

Reasons?To?Buy
- What does recent product innovation say about trends in pet food and care?

- What trends are expected to influence the pet food and care market in the future?

Key Highlights
A featured product of the quarter, with analyst interpretation of innovation implications.

Trend-focused analysis of other interesting innovations.