Home and Garden in Argentina

2015 was an unusual year in Argentina; it was the last year of a political-economic model completed by Cristina Fernandez and the beginning (in December) of a new period with her successor, Mauricio Macri. Argentina ended 2015 with an increase of less than 2% on its annual activity, although producing at the same level as in the first quarter of 2012. Since then, leaving aside some short-term fluctuations, the economy has remained virtually stagnant. This period coincides with the greater restri...

Euromonitor International's Home and Garden in Argentina report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HOME AND GARDEN IN ARGENTINA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
the End of A Political Model and Economic Stagnation
Various Strategies To Face Consumption Stagnation
Fashion and Trends, An Opportunity for Entrepreneurs
Strengthening of the Internet As A Communication and Sales Channel
Positive Expectations in A Transitional Period
Key Trends and Developments
Consumer Behaviour in A Stagnant Economy
Online Sales Continue Growing Thanks To Credit Card Instalments
the Importance of Home Maintenance and Renovation Motivates DIY
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Ceramica San Lorenzo Industrial Y Comercial SA in Home and Garden (argentina)
Strategic Direction
Key Facts
Summary 2 Ceramica San Lorenzo Industrial y Comercial SA: Key Facts
Summary 3 Ceramica San Lorenzo Industrial y Comercial SA: Operational Indicators
Competitive Positioning
Summary 4 Ceramica San Lorenzo Industrial y Comercial SA: Competitive Position 2015
Easy Argentina SA in Home and Garden (argentina)
Strategic Direction
Key Facts
Summary 5 Easy Argentina SA: Key Facts
Summary 6 Easy Argentina SA: Operational Indicators
Company Background
Chart 1 Easy Argentina SA: Easy in Buenos Aires (Las Palmas del Pilar)
Internet Strategy
Private Label
Summary 7 Easy Argentina SA: Private Label Portfolio
Competitive Positioning
Summary 8 Easy Argentina SA: Competitive Position 2015
Rigolleau SA in Home and Garden (argentina)
Strategic Direction
Key Facts
Summary 9 Rigolleau SA: Key Facts
Summary 10 Rigolleau SA: Operational Indicators
Competitive Positioning
Summary 11 Rigolleau SA: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020