Easy Argentina SA in Home and Garden (Argentina)

Easy is the leading chain in DIY, home improvement and garden centres in Argentina. Despite the economic crisis in the country, the company continues to invest in opening new branches. In 2014, the company focused on expanding domestically – a strategy that will continue over the forecast period. Easy continues to invest in its “It’s Easy, you can” campaign, which urges consumers to make repairs themselves at home and thus promote sales on its premises.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

EASY ARGENTINA SA IN HOME AND GARDEN (ARGENTINA)
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Easy Argentina SA: Key Facts
Summary 2 Easy Argentina SA: Operational Indicators
Company Background
Chart 1 Easy Argentina SA: Easy in Buenos Aires (Las Palmas del Pilar)
Internet Strategy
Private Label
Summary 3 Easy Argentina SA: Private Label Portfolio
Competitive Positioning
Summary 4 Easy Argentina SA: Competitive Position 2015