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Global Flavored Water Market Research Report - Global Forecast till 2025
Publisher: Market Research Future
Published: 2019/12/01
Page: 113
Format: PDF
Global Flavored Water Market: Information by Type (Carbonated and Still), Packaging Type (Bottles, Cans and others), Distribution Channel (Store-Based and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2025
Market analysis
Generally, flavored water is infused with herbs, vegetables, and fruits. The flavored water market is highly fragmented with the presence of large and medium-sized players active in the market. These players are highly focused on product and flavor invention to stay competitive in the market. Flavored Water Market has witnessed significant growth over the last few years and is projected to grow by USD 10,989.0 Million from 2018 to 2024 at a CAGR of 7.6%. Most businesses in the market are focused on expanding operations across regions, augmenting their capabilities, and building strong partner relations. Product originality and campaigns and the rising demand for natural and clean-label beverages are expected to offer lucrative prospects to market players in the coming years. These retail stores act as a one-stop shopping platform for the growth of the market. Flavored water is distributed via various channels and is easily available in departmental, specialty, and convenience stores. Consumers tend to prefer departmental and specialty stores for the purchase of flavored water. Thus, the growth of the retail sector has boosted the sales of flavored water. Along with this, rising health perception is contributing to the growth of the market. However, there are numerous substitutes for flavored water such as juice, smoothies, sports drinks, and soft drinks accessible in the market which restrains the growth of the market.
Market segmentation
The Global Flavored Water Market is segmented based on material Type, Packaging Type, Distribution Channel, and Region respectively. Robust economic growth, the emergence of a large and prosperous middle class, and high rates of migration from rural to urban areas have led to the influx of international retailers across the globe and encouraged the establishment of new retail stores. With the strong performance of the retail segment, the sales of flavored water have been facing a surge. Based on type, the market has been segregated into flavored water carbonated and still. The carbonated segment accounted for the larger share in 2018. Carbonated water is also known as sparkling water, seltzer water, or soda water. However, the still water segment is expected to register a higher CAGR during the review period. Based on the allocation channel, the market has been divided into bottles, cans, and others. The bottles segment accounts for the largest share as bottles are useful to use and reuse. Cans are preferred for single-time use and are convenient to carry, which is expected to result in the cans segment being the fastest-growing during the forecast period.
Regional analysis
Geographically the Global Flavored Water Market is split in regions like North & South America, Europe, Asia-Pacific, Middle east and Africa and Rest of the world. North America controlled the global flavored water market in 2018. The regional market is projected to reach USD 10,481.4 Million by 2025. Growing health consciousness is driving consumer preference for healthy choices to sugary sodas, juices, and high-calorie drinks, thus, improving the demand for flavored water. The sparkling segment has been growing at a considerable rate in the region over the last 2 years. The market in Asia-Pacific is expected to register the highest CAGR during the forecast period owed to the rise in health perception among consumers and decrease in inclination for high sugar-content carbonated soft drinks.
Major players
The proposed spectators in the Global Flavored Water Market are manufacturers, Retailers, distributors, wholesalers, Investors and trade experts, Governments, associations, industrial bodies, etc. The major companies functioning in the Global Flavored Water Market are concentrating on firming their global ways by entering into untouched markets. The projected onlookers in the Global Flavored Water Market are companies like PepsiCo, Inc. (US), The Coca-Cola Company (US), Crystal Geyser Water Company (US), Hint Inc. (US), Nestle S.A. (Switzerland), The Kraft Heinz Company (US), Danone S.A. (France), Keurig Dr Pepper (US), Talking Rain Beverage Company (US), and Polar Beverages (US).
Market analysis
Generally, flavored water is infused with herbs, vegetables, and fruits. The flavored water market is highly fragmented with the presence of large and medium-sized players active in the market. These players are highly focused on product and flavor invention to stay competitive in the market. Flavored Water Market has witnessed significant growth over the last few years and is projected to grow by USD 10,989.0 Million from 2018 to 2024 at a CAGR of 7.6%. Most businesses in the market are focused on expanding operations across regions, augmenting their capabilities, and building strong partner relations. Product originality and campaigns and the rising demand for natural and clean-label beverages are expected to offer lucrative prospects to market players in the coming years. These retail stores act as a one-stop shopping platform for the growth of the market. Flavored water is distributed via various channels and is easily available in departmental, specialty, and convenience stores. Consumers tend to prefer departmental and specialty stores for the purchase of flavored water. Thus, the growth of the retail sector has boosted the sales of flavored water. Along with this, rising health perception is contributing to the growth of the market. However, there are numerous substitutes for flavored water such as juice, smoothies, sports drinks, and soft drinks accessible in the market which restrains the growth of the market.
Market segmentation
The Global Flavored Water Market is segmented based on material Type, Packaging Type, Distribution Channel, and Region respectively. Robust economic growth, the emergence of a large and prosperous middle class, and high rates of migration from rural to urban areas have led to the influx of international retailers across the globe and encouraged the establishment of new retail stores. With the strong performance of the retail segment, the sales of flavored water have been facing a surge. Based on type, the market has been segregated into flavored water carbonated and still. The carbonated segment accounted for the larger share in 2018. Carbonated water is also known as sparkling water, seltzer water, or soda water. However, the still water segment is expected to register a higher CAGR during the review period. Based on the allocation channel, the market has been divided into bottles, cans, and others. The bottles segment accounts for the largest share as bottles are useful to use and reuse. Cans are preferred for single-time use and are convenient to carry, which is expected to result in the cans segment being the fastest-growing during the forecast period.
Regional analysis
Geographically the Global Flavored Water Market is split in regions like North & South America, Europe, Asia-Pacific, Middle east and Africa and Rest of the world. North America controlled the global flavored water market in 2018. The regional market is projected to reach USD 10,481.4 Million by 2025. Growing health consciousness is driving consumer preference for healthy choices to sugary sodas, juices, and high-calorie drinks, thus, improving the demand for flavored water. The sparkling segment has been growing at a considerable rate in the region over the last 2 years. The market in Asia-Pacific is expected to register the highest CAGR during the forecast period owed to the rise in health perception among consumers and decrease in inclination for high sugar-content carbonated soft drinks.
Major players
The proposed spectators in the Global Flavored Water Market are manufacturers, Retailers, distributors, wholesalers, Investors and trade experts, Governments, associations, industrial bodies, etc. The major companies functioning in the Global Flavored Water Market are concentrating on firming their global ways by entering into untouched markets. The projected onlookers in the Global Flavored Water Market are companies like PepsiCo, Inc. (US), The Coca-Cola Company (US), Crystal Geyser Water Company (US), Hint Inc. (US), Nestle S.A. (Switzerland), The Kraft Heinz Company (US), Danone S.A. (France), Keurig Dr Pepper (US), Talking Rain Beverage Company (US), and Polar Beverages (US).
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS 16
1.1.1 GLOBAL FLAVORED WATER MARKET, BY TYPE 17
1.1.2 GLOBAL FLAVORED WATER MARKET, BY PACKAGING TYPE 18
1.1.3 GLOBAL FLAVORED WATER MARKET, BY DISTRIBUTION CHANNEL 19
1.1.4 GLOBAL FLAVORED WATER MARKET, BY REGION 20
2 MARKET INTRODUCTION
2.1 DEFINITION 21
2.2 SCOPE OF THE STUDY 21
2.3 RESEARCH OBJECTIVE 21
2.4 MARKET STRUCTURE 22
2.5 KEY BUYING CRITERIA 22
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS 23
3.2 PRIMARY RESEARCH 24
3.3 SECONDARY RESEARCH 25
3.4 MARKET SIZE ESTIMATION 25
3.5 FORECAST MODEL 27
3.6 LIST OF ASSUMPTIONS 28
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION 31
5.2 DRIVERS 32
5.2.1 GROWTH OF ORGANIZED RETAIL STORES 32
5.2.2 RISING HEALTH CONSCIOUSNESS 32
5.2.3 DRIVERS IMPACT ANALYSIS 33
5.3 RESTRAINT 34
5.3.1 AVAILABILITY OF SUBSTITUTES 34
5.3.2 RESTRAINTS IMPACT ANALYSIS 34
5.4 OPPORTUNITIES 35
5.4.1 PRODUCT INNOVATION AND PROMOTIONS 35
5.4.2 RISING DEMAND FOR NATURAL AND CLEAN-LABEL BEVERAGES 35
6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS 36
6.1.1 RAW MATERIAL PROCUREMENT 38
6.1.2 PROCESSING 38
6.1.3 PACKAGING 38
6.2 SUPPLY CHAIN ANALYSIS 39
6.3 PORTER’S FIVE FORCES MODEL 40
6.3.1 THREAT OF NEW ENTRANTS 41
6.3.2 BARGAINING POWER OF SUPPLIERS 41
6.3.3 BARGAINING POWER OF BUYERS 41
6.3.4 THREAT OF SUBSTITUTES 41
6.3.5 INTENSITY OF RIVALRY 41
7 GLOBAL FLAVORED WATER MARKET, BY TYPE
7.1 OVERVIEW 42
7.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY TYPE, 2017–2025 43
7.2 CARBONATED 43
7.2.1 CARBONATED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 43
7.3 STILL 44
7.3.1 STILL: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 44
8 GLOBAL FLAVORED WATER MARKET, BY PACKAGING TYPE
8.1 OVERVIEW 45
8.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2017–2025 46
8.2 BOTTLES 46
8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 46
8.3 CANS 47
8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 47
8.4 OTHERS 48
8.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 48
9 GLOBAL FLAVORED WATER MARKET, BY DISTRIBUTION CHANNEL
9.1 OVERVIEW 49
9.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017–2025 50
9.2 STORE-BASED 50
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 50
9.2.2 SUPERMARKETS & HYPERMARKETS 51
9.2.3 CONVENIENCE STORES 51
9.2.4 OTHERS 52
9.3 NON-STORE-BASED 52
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 52
10 GLOBAL FLAVORED WATER MARKET, BY REGION
10.1 OVERVIEW 53
10.2 NORTH AMERICA 55
10.2.1 US 57
10.2.2 CANADA 58
10.2.3 MEXICO 59
10.3 EUROPE 60
10.3.1 GERMANY 62
10.3.2 UK 63
10.3.3 FRANCE 64
10.3.4 SPAIN 65
10.3.5 ITALY 66
10.3.6 REST OF EUROPE 67
10.4 ASIA-PACIFIC 68
10.4.1 CHINA 70
10.4.2 INDIA 71
10.4.3 JAPAN 72
10.4.4 AUSTRALIA & NEW ZEALAND 73
10.4.5 REST OF ASIA-PACIFIC 74
10.5 REST OF THE WORLD 75
10.5.1 SOUTH AMERICA 77
10.5.2 MIDDLE EAST 78
10.5.3 AFRICA 79
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION 80
11.2 COMPETITIVE BENCHMARKING 81
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 82
11.3.1 PRODUCT LAUNCHES 82
11.3.2 MERGERS & ACQUISITIONS 82
12 COMPANY PROFILES
12.1 PEPSICO, INC 83
12.1.1 COMPANY OVERVIEW 83
12.1.2 FINANCIAL OVERVIEW 84
12.1.3 PRODUCTS OFFERED 84
12.1.4 KEY DEVELOPMENTS 85
12.1.5 SWOT ANALYSIS 86
12.1.6 KEY STRATEGIES 86
12.2 THE COCA-COLA COMPANY 87
12.2.1 COMPANY OVERVIEW 87
12.2.2 FINANCIAL OVERVIEW 87
12.2.3 PRODUCTS OFFERED 88
12.2.4 KEY DEVELOPMENTS 89
12.2.5 SWOT ANALYSIS 90
12.2.6 KEY STRATEGIES 90
12.3 CRYSTAL GEYSER WATER COMPANY 91
12.3.1 COMPANY OVERVIEW 91
12.3.2 FINANCIAL OVERVIEW 91
12.3.3 PRODUCTS OFFERED 91
12.3.4 KEY DEVELOPMENTS 91
12.3.5 SWOT ANALYSIS 92
12.3.6 KEY STRATEGIES 92
12.4 HINT INC. 93
12.4.1 COMPANY OVERVIEW 93
12.4.2 FINANCIAL OVERVIEW 93
12.4.3 PRODUCTS OFFERED 93
12.4.4 KEY DEVELOPMENTS 94
12.4.5 SWOT ANALYSIS 94
12.4.6 KEY STRATEGIES 94
12.5 NESTLE S.A 95
12.5.1 COMPANY OVERVIEW 95
12.5.2 FINANCIAL OVERVIEW 95
12.5.3 PRODUCTS OFFERED 96
12.5.4 KEY DEVELOPMENTS 97
12.5.5 SWOT ANALYSIS 98
12.5.6 KEY STRATEGIES 98
12.6 THE KRAFT HEINZ COMPANY 99
12.6.1 COMPANY OVERVIEW 99
12.6.2 FINANCIAL OVERVIEW 99
12.6.3 PRODUCTS OFFERED 100
12.6.4 KEY DEVELOPMENTS 100
12.6.5 SWOT ANALYSIS 101
12.6.6 KEY STRATEGIES 101
12.7 DANONE S.A. 102
12.7.1 COMPANY OVERVIEW 102
12.7.2 FINANCIAL OVERVIEW 102
12.7.3 PRODUCTS OFFERED 103
12.7.4 KEY DEVELOPMENTS 103
12.7.5 SWOT ANALYSIS 104
12.7.6 KEY STRATEGIES 104
12.8 KEURIG DR PEPPER 105
12.8.1 COMPANY OVERVIEW 105
12.8.2 FINANCIAL OVERVIEW 105
12.8.3 PRODUCTS OFFERED 106
12.8.4 KEY DEVELOPMENTS 106
12.8.5 SWOT ANALYSIS 107
12.8.6 KEY STRATEGIES 107
12.9 TALKING RAIN BEVERAGE COMPANY 108
12.9.1 COMPANY OVERVIEW 108
12.9.2 FINANCIAL OVERVIEW 108
12.9.3 PRODUCTS OFFERED 108
12.9.4 KEY DEVELOPMENTS 108
12.9.5 SWOT ANALYSIS 109
12.9.6 KEY STRATEGIES 109
12.10 POLAR BEVERAGES 110
12.10.1 COMPANY OVERVIEW 110
12.10.2 FINANCIAL OVERVIEW 110
12.10.3 PRODUCTS OFFERED 110
12.10.4 KEY DEVELOPMENTS 111
12.10.5 SWOT ANALYSIS 111
12.10.6 KEY STRATEGIES 111
13 APPENDIX
13.1 REFERENCES 112
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS 16
1.1.1 GLOBAL FLAVORED WATER MARKET, BY TYPE 17
1.1.2 GLOBAL FLAVORED WATER MARKET, BY PACKAGING TYPE 18
1.1.3 GLOBAL FLAVORED WATER MARKET, BY DISTRIBUTION CHANNEL 19
1.1.4 GLOBAL FLAVORED WATER MARKET, BY REGION 20
2 MARKET INTRODUCTION
2.1 DEFINITION 21
2.2 SCOPE OF THE STUDY 21
2.3 RESEARCH OBJECTIVE 21
2.4 MARKET STRUCTURE 22
2.5 KEY BUYING CRITERIA 22
3 RESEARCH METHODOLOGY
3.1 RESEARCH PROCESS 23
3.2 PRIMARY RESEARCH 24
3.3 SECONDARY RESEARCH 25
3.4 MARKET SIZE ESTIMATION 25
3.5 FORECAST MODEL 27
3.6 LIST OF ASSUMPTIONS 28
4 MARKET INSIGHTS
5 MARKET DYNAMICS
5.1 INTRODUCTION 31
5.2 DRIVERS 32
5.2.1 GROWTH OF ORGANIZED RETAIL STORES 32
5.2.2 RISING HEALTH CONSCIOUSNESS 32
5.2.3 DRIVERS IMPACT ANALYSIS 33
5.3 RESTRAINT 34
5.3.1 AVAILABILITY OF SUBSTITUTES 34
5.3.2 RESTRAINTS IMPACT ANALYSIS 34
5.4 OPPORTUNITIES 35
5.4.1 PRODUCT INNOVATION AND PROMOTIONS 35
5.4.2 RISING DEMAND FOR NATURAL AND CLEAN-LABEL BEVERAGES 35
6 MARKET FACTOR ANALYSIS
6.1 VALUE CHAIN ANALYSIS 36
6.1.1 RAW MATERIAL PROCUREMENT 38
6.1.2 PROCESSING 38
6.1.3 PACKAGING 38
6.2 SUPPLY CHAIN ANALYSIS 39
6.3 PORTER’S FIVE FORCES MODEL 40
6.3.1 THREAT OF NEW ENTRANTS 41
6.3.2 BARGAINING POWER OF SUPPLIERS 41
6.3.3 BARGAINING POWER OF BUYERS 41
6.3.4 THREAT OF SUBSTITUTES 41
6.3.5 INTENSITY OF RIVALRY 41
7 GLOBAL FLAVORED WATER MARKET, BY TYPE
7.1 OVERVIEW 42
7.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY TYPE, 2017–2025 43
7.2 CARBONATED 43
7.2.1 CARBONATED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 43
7.3 STILL 44
7.3.1 STILL: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 44
8 GLOBAL FLAVORED WATER MARKET, BY PACKAGING TYPE
8.1 OVERVIEW 45
8.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2017–2025 46
8.2 BOTTLES 46
8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 46
8.3 CANS 47
8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 47
8.4 OTHERS 48
8.4.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 48
9 GLOBAL FLAVORED WATER MARKET, BY DISTRIBUTION CHANNEL
9.1 OVERVIEW 49
9.1.1 GLOBAL FLAVORED WATER MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017–2025 50
9.2 STORE-BASED 50
9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 50
9.2.2 SUPERMARKETS & HYPERMARKETS 51
9.2.3 CONVENIENCE STORES 51
9.2.4 OTHERS 52
9.3 NON-STORE-BASED 52
9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 52
10 GLOBAL FLAVORED WATER MARKET, BY REGION
10.1 OVERVIEW 53
10.2 NORTH AMERICA 55
10.2.1 US 57
10.2.2 CANADA 58
10.2.3 MEXICO 59
10.3 EUROPE 60
10.3.1 GERMANY 62
10.3.2 UK 63
10.3.3 FRANCE 64
10.3.4 SPAIN 65
10.3.5 ITALY 66
10.3.6 REST OF EUROPE 67
10.4 ASIA-PACIFIC 68
10.4.1 CHINA 70
10.4.2 INDIA 71
10.4.3 JAPAN 72
10.4.4 AUSTRALIA & NEW ZEALAND 73
10.4.5 REST OF ASIA-PACIFIC 74
10.5 REST OF THE WORLD 75
10.5.1 SOUTH AMERICA 77
10.5.2 MIDDLE EAST 78
10.5.3 AFRICA 79
11 COMPETITIVE LANDSCAPE
11.1 INTRODUCTION 80
11.2 COMPETITIVE BENCHMARKING 81
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 82
11.3.1 PRODUCT LAUNCHES 82
11.3.2 MERGERS & ACQUISITIONS 82
12 COMPANY PROFILES
12.1 PEPSICO, INC 83
12.1.1 COMPANY OVERVIEW 83
12.1.2 FINANCIAL OVERVIEW 84
12.1.3 PRODUCTS OFFERED 84
12.1.4 KEY DEVELOPMENTS 85
12.1.5 SWOT ANALYSIS 86
12.1.6 KEY STRATEGIES 86
12.2 THE COCA-COLA COMPANY 87
12.2.1 COMPANY OVERVIEW 87
12.2.2 FINANCIAL OVERVIEW 87
12.2.3 PRODUCTS OFFERED 88
12.2.4 KEY DEVELOPMENTS 89
12.2.5 SWOT ANALYSIS 90
12.2.6 KEY STRATEGIES 90
12.3 CRYSTAL GEYSER WATER COMPANY 91
12.3.1 COMPANY OVERVIEW 91
12.3.2 FINANCIAL OVERVIEW 91
12.3.3 PRODUCTS OFFERED 91
12.3.4 KEY DEVELOPMENTS 91
12.3.5 SWOT ANALYSIS 92
12.3.6 KEY STRATEGIES 92
12.4 HINT INC. 93
12.4.1 COMPANY OVERVIEW 93
12.4.2 FINANCIAL OVERVIEW 93
12.4.3 PRODUCTS OFFERED 93
12.4.4 KEY DEVELOPMENTS 94
12.4.5 SWOT ANALYSIS 94
12.4.6 KEY STRATEGIES 94
12.5 NESTLE S.A 95
12.5.1 COMPANY OVERVIEW 95
12.5.2 FINANCIAL OVERVIEW 95
12.5.3 PRODUCTS OFFERED 96
12.5.4 KEY DEVELOPMENTS 97
12.5.5 SWOT ANALYSIS 98
12.5.6 KEY STRATEGIES 98
12.6 THE KRAFT HEINZ COMPANY 99
12.6.1 COMPANY OVERVIEW 99
12.6.2 FINANCIAL OVERVIEW 99
12.6.3 PRODUCTS OFFERED 100
12.6.4 KEY DEVELOPMENTS 100
12.6.5 SWOT ANALYSIS 101
12.6.6 KEY STRATEGIES 101
12.7 DANONE S.A. 102
12.7.1 COMPANY OVERVIEW 102
12.7.2 FINANCIAL OVERVIEW 102
12.7.3 PRODUCTS OFFERED 103
12.7.4 KEY DEVELOPMENTS 103
12.7.5 SWOT ANALYSIS 104
12.7.6 KEY STRATEGIES 104
12.8 KEURIG DR PEPPER 105
12.8.1 COMPANY OVERVIEW 105
12.8.2 FINANCIAL OVERVIEW 105
12.8.3 PRODUCTS OFFERED 106
12.8.4 KEY DEVELOPMENTS 106
12.8.5 SWOT ANALYSIS 107
12.8.6 KEY STRATEGIES 107
12.9 TALKING RAIN BEVERAGE COMPANY 108
12.9.1 COMPANY OVERVIEW 108
12.9.2 FINANCIAL OVERVIEW 108
12.9.3 PRODUCTS OFFERED 108
12.9.4 KEY DEVELOPMENTS 108
12.9.5 SWOT ANALYSIS 109
12.9.6 KEY STRATEGIES 109
12.10 POLAR BEVERAGES 110
12.10.1 COMPANY OVERVIEW 110
12.10.2 FINANCIAL OVERVIEW 110
12.10.3 PRODUCTS OFFERED 110
12.10.4 KEY DEVELOPMENTS 111
12.10.5 SWOT ANALYSIS 111
12.10.6 KEY STRATEGIES 111
13 APPENDIX
13.1 REFERENCES 112