Potato Chips & Crisps Market: Forecast till 2028

Potato Chips & Crisps Market Forecast till 2028

Market Overview

The global potato chips & crisps market is anticipated to witness a healthy CAGR of 4.12% and to surpass a value of USD 37,490.8 million by the end of 2028. Potato chips and crisps come in two assortments, enhanced, and plain. The popularity of prepared-to-eat snacks items upholds the ascent in the deals of potato chips and crisps among the shoppers. Moreover, constant R&D development by the producers is additionally expected to observe the development of the worldwide potato chips and crisps market during the conjecture time frame.
The worldwide potato chips and crisps market has observed a huge development rate during the most recent couple of years. Persistent R&D and advancement in the market likewise add to the market development during the estimated time frame. Also, rising interest in natural items and the development of online deals channels are the variables making a crafty market for the market players to develop and grow. Nonetheless, sound options made accessible in the market are confining the development of the market. Likewise, the marking issue causes a difficult circumstance for the market players in the potato chips and crisps market.
Segment Overview
The global potato chips and crisps market has been classified into type, category, and distribution channel.
By type, the global has been bifurcated into flavored and plain. By function, the global potato chips & crisps market has been divided into conventional and organic.
In terms of distribution channels, the market has been divided into store-based and non-store-based. The store-based segment is again bifurcated into supermarkets & hypermarkets, convenience stores, and others.
Regional Analysis
Geographically, the global potato chips & crisps market has been studied across North America, Europe, Asia-Pacific, and the Rest of the World.
North America is an appealing district among the producers of potato chips &crisps. The district represented a 33.39% portion of the overall industry in 2020 and is projected to extend at a pace of 4.20% during the conjecture time frame, 20212028. An expansion sought after for prepared-to-eat snacks and advantageous food sources because of the rushed way of life of individuals in the area is relied upon to support the development of the North America potato chips and crisps market during the projected time frame.
Asia-Pacific represented the second-most elevated portion of the overall industry of 28.22% in 2020 and is relied upon to be the most worthwhile local market for potato chips and crisps during the audit time frame. The territorial market is projected to display the most noteworthy CAGR of 4.53% during the survey time frame. The developing pattern of devouring nibble items, for example, potato chips and crisps uphold the Asia-Pacific potato chips and crisps market during the figure time frame.
Major Players
The key players operating in the global potato chips & crisps market are PepsiCo, Inc. (US), Kellogg Company (US), Burts Potato Chips Ltd (UK), Calbee Inc. (Japan), Utz Quality Foods, Inc. (US), Great Lakes Potato Chip Co. (US), The Campbell Soup Company (US), The Lorenz Bahlsen Snack-World GmbH & Co KG (Germany), Herr Foods Inc. (US), and Intersnack Group GmbH & Co. KG. (Germany).
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on the industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 13

1.1 MARKET ATTRACTIVENESS ANALYSIS 14

1.1.1 GLOBAL POTATO CHIPS & CRISPS MARKET, BY TYPE 15

1.1.2 GLOBAL POTATO CHIPS & CRISPS MARKET, BY CATEGORY 16

1.1.3 GLOBAL POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL 17

1.1.4 GLOBAL POTATO CHIPS & CRISPS MARKET, BY REGION 18

2 MARKET INTRODUCTION 19

2.1 DEFINITION 19

2.2 SCOPE OF THE STUDY 19

2.3 RESEARCH OBJECTIVE 19

2.4 MARKET STRUCTURE 19

2.5 KEY BUYING CRITERIA 20

3 RESEARCH METHODOLOGY 21

3.1 RESEARCH PROCESS 21

3.2 PRIMARY RESEARCH 22

3.3 SECONDARY RESEARCH 23

3.4 MARKET SIZE ESTIMATION 24

3.5 FORECAST MODEL 25

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26

4 MARKET DYNAMICS 27

4.1 INTRODUCTION 27

4.2 DRIVERS 28

4.2.1 HIGH DEMAND FOR SNACK PRODUCTS 28

4.2.2 CONTINUOUS R&D AND INNOVATION 28

4.2.3 DRIVERS IMPACT ANALYSIS 29

4.3 RESTRAINT 29

4.3.1 AVAILABILITY OF HEALTHY ALTERNATIVES 29

4.3.2 RESTRAINTS IMPACT ANALYSIS 30

4.4 OPPORTUNITIES 30

4.4.1 MASSIVE GROWTH OF ONLINE SALES 30

4.4.2 RISING DEMAND FOR ORGANIC PRODUCTS 31

4.5 CHALLENGE 31

4.5.1 BRANDING ISSUES 31

5 MARKET FACTOR ANALYSIS 32

5.1 VALUE CHAIN ANALYSIS 32

5.1.1 RAW MATERIAL PROCUREMENT 33

5.1.2 PROCESSING 33

5.1.3 PACKAGING 33

5.2 SUPPLY CHAIN ANALYSIS 34

5.3 PORTER’S FIVE FORCES MODEL 35

5.3.1 THREAT OF NEW ENTRANTS 36

5.3.2 BARGAINING POWER OF SUPPLIERS 36

5.3.3 BARGAINING POWER OF BUYERS 36

5.3.4 THREAT OF SUBSTITUTES 36

5.3.5 INTENSITY OF RIVALRY 36

5.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL POTATO CHIPS & CRISPS MARKET 37

5.4.1 IMPACT ON SUPPLY CHAIN 37

5.4.2 IMPACT ON CONSUMER BUYING BEHAVIOR 38

5.4.3 IMPACT ON PRICE 38

5.4.4 IMPACT ON RETAIL SALES (STORE-BASED VS. NON-STORE-BASED) 38

6 GLOBAL POTATO CHIPS & CRISPS MARKET, BY TYPE 39

6.1 OVERVIEW 39

6.1.1 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY TYPE, 2019–2028 40

6.2 FLAVORED 40

6.2.1 FLAVORED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 40

6.3 PLAIN 41

6.3.1 PLAIN: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 41

7 GLOBAL POTATO CHIPS & CRISPS MARKET, BY CATEGORY 42

7.1 OVERVIEW 42

7.1.1 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY CATEGORY, 2019–2028 43

7.2 CONVENTIONAL 43

7.2.1 CONVENTIONAL: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 43

7.3 ORGANIC 44

7.3.1 ORGANIC: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 44

8 GLOBAL POTATO CHIPS & CRISPS MARKET, BY DISTRIBUTION CHANNEL 45

8.1 OVERVIEW 45

8.1.1 GLOBAL POTATO CHIPS & CRISPS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019–2028 46

8.2 STORE-BASED 46

8.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 46

8.3 NON-STORE-BASED 47

8.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019–2028 47

9 GLOBAL POTATO CHIPS & CRISPS MARKET, BY REGION 48

9.1 OVERVIEW 48

9.2 NORTH AMERICA 50

9.2.1 US 52

9.2.2 CANADA 53

9.2.3 MEXICO 54

9.3 EUROPE 55

9.3.1 GERMANY 57

9.3.2 FRANCE 58

9.3.3 ITALY 59

9.3.4 SPAIN 60

9.3.5 UK 61

9.3.6 REST OF EUROPE 62

9.4 ASIA-PACIFIC 64

9.4.1 JAPAN 66

9.4.2 CHINA 67

9.4.3 INDIA 68

9.4.4 AUSTRALIA & NEW ZEALAND 69

9.4.5 REST OF ASIA-PACIFIC 70

9.5 REST OF THE WORLD 72

9.5.1 SOUTH AMERICA 74

9.5.2 MIDDLE EAST 75

9.5.3 AFRICA 76

10 COMPETITIVE LANDSCAPE 78

10.1 INTRODUCTION 78

10.1.1 MARKET STRATEGY ANALYSIS 78

10.2 COMPETITIVE BENCHMARKING 79

10.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 80

10.3.1 PRODUCT LAUNCH 80

10.3.2 EXPANSION 81

10.3.3 ACQUISITION 81

10.3.4 AGREEMENT 81

10.3.5 MERGER 82

11 COMPANY PROFILES 83

11.1 PEPSICO 83

11.1.1 COMPANY OVERVIEW 83

11.1.2 FINANCIAL OVERVIEW 84

11.1.3 PRODUCTS OFFERED 84

11.1.4 KEY DEVELOPMENTS 86

11.1.5 SWOT ANALYSIS 86

11.1.6 KEY STRATEGIES 87

11.2 KELLOGG COMPANY 88

11.2.1 COMPANY OVERVIEW 88

11.2.2 FINANCIAL OVERVIEW 88

11.2.3 PRODUCTS OFFERED 89

11.2.4 KEY DEVELOPMENTS 90

11.2.5 SWOT ANALYSIS 91

11.2.6 KEY STRATEGIES 91

11.3 BURTS POTATO CHIPS LTD 92

11.3.1 COMPANY OVERVIEW 92

11.3.2 FINANCIAL OVERVIEW 92

11.3.3 PRODUCTS OFFERED 92

11.3.4 KEY DEVELOPMENTS 92

11.3.5 KEY STRATEGIES 92

11.4 CALBEE INC. 93

11.4.1 COMPANY OVERVIEW 93

11.4.2 FINANCIAL OVERVIEW 93

11.4.3 PRODUCTS OFFERED 94

11.4.4 KEY DEVELOPMENTS 95

11.4.5 SWOT ANALYSIS 95

11.4.6 KEY STRATEGIES 96

11.5 UTZ QUALITY FOODS, INC. 97

11.5.1 COMPANY OVERVIEW 97

11.5.2 FINANCIAL OVERVIEW 97

11.5.3 PRODUCTS OFFERED 98

11.5.4 KEY DEVELOPMENTS 99

11.5.5 SWOT ANALYSIS 100

11.5.6 KEY STRATEGIES 100

11.6 GREAT LAKES POTATO CHIP CO. 101

11.6.1 COMPANY OVERVIEW 101

11.6.2 FINANCIAL OVERVIEW 101

11.6.3 PRODUCTS OFFERED 101

11.6.4 KEY DEVELOPMENTS 101

11.6.5 KEY STRATEGIES 101

11.7 THE LORENZ BAHLSEN SNACK-WORLD GMBH & CO KG 102

11.7.1 COMPANY OVERVIEW 102

11.7.2 FINANCIAL OVERVIEW 102

11.7.3 PRODUCTS OFFERED 102

11.7.4 KEY DEVELOPMENTS 103

11.7.5 KEY STRATEGIES 103

11.8 HERR FOODS INC. 104

11.8.1 COMPANY OVERVIEW 104

11.8.2 FINANCIAL OVERVIEW 104

11.8.3 PRODUCTS OFFERED 104

11.8.4 KEY DEVELOPMENTS 105

11.8.5 KEY STRATEGIES 105

11.9 THE CAMPBELL SOUP COMPANY 106

11.9.1 COMPANY OVERVIEW 106

11.9.2 FINANCIAL OVERVIEW 106

11.9.3 PRODUCTS OFFERED 107

11.9.4 KEY DEVELOPMENTS 108

11.9.5 KEY STRATEGIES 108

11.10 INTERSNACK GROUP GMBH & CO. KG 109

11.10.1 COMPANY OVERVIEW 109

11.10.2 FINANCIAL OVERVIEW 109

11.10.3 PRODUCTS OFFERED 109

11.10.4 KEY DEVELOPMENTS 110

11.10.5 SWOT ANALYSIS 111

11.10.6 KEY STRATEGIES 111

12 REFERENCES 112